Performance Media Manager

Senior Performance Media Manager
Full-time, Salaried Role
Location: Charlotte, NC (South End)
Hybrid: Onsite 3 days/week
Salary: 95-125K

Our client is based in Charlotte, NC. They are a full-service digital marketing agency dedicated to cultivating client success through data-driven strategies and compelling creative to expand their clients digital reach.

Job description:
The Senior Performance Media Manager is a senior role responsible for overseeing all paid advertising efforts across the agency. This person will guide and mentor a small but high-performing media team, contribute to media strategy, lead media planning, and serve as a key driver of performance, insights, and optimization across accounts.

This role is both strategic and hands-on — ideal for someone who loves developing people, thinking holistically about client growth, and staying close to the platforms and performance data.

Time allocation: Approximately 70% team guidance, media planning, and analysis; 30% hands-on platform work.

Key Responsibilities
Media Strategy & Planning
? Collaborate with Strategy team to execute paid media strategy across clients
? Lead full-funnel media planning across platforms including (but not limited to): Google Ads, Meta, LinkedIn, Pinterest, Programmatic, TikTok, and emerging channels
? Identify opportunities for scaling, testing, and channel expansion

Team Leadership & Development
? Manage, mentor, and develop a small team of paid media specialists
? Provide clear direction, feedback, and career growth support
? Review work for quality, strategy alignment, and performance impact
? Foster a collaborative, curious, and high-accountability team culture

AI Integration & Team Enablement
? Champion the use of AI tools across own workflows and help teammates adopt them effectively, balancing automation with strategic thinking and human oversight
? Evaluate and apply AI-powered platforms for audience targeting, bid optimization, creative testing, and predictive analytics
? Stay current on emerging AI capabilities in digital advertising and contribute to best practices for quality, governance, and competitive advantage

Performance Management & Optimization
? Monitor overall account performance to ensure KPIs are consistently met or exceeded
? Guide advanced optimization strategies including audience development, creative testing frameworks, bidding strategies, and budget allocation
? Proactively identify risks, performance issues, and growth opportunities
? Set and uphold best practices for account structure, testing, and optimization

Reporting, Insights & Recommendations
? Ensure high-quality, insightful reporting that goes beyond metrics to tell a clear performance story
? Lead account performance reviews and make strategic recommendations to surface trends, insights, and learnings across accounts to inform broader strategy
? Collaborate with team to determine reporting dashboards, and performance narratives

Qualifications
? 8+ years of hands-on experience in paid media / performance marketing
? 4+ years experience managing and mentoring team members
? Deep expertise in all major paid platforms (Google Ads, Meta, Pinterest, Linkedin, Programmatic etc.)
? Familiarity with analytics platforms such as GA4
? Experience collaborating closely with creative teams on ad testing
? Agency experience preferred – managing multiple clients at once, across multiple platforms with $2M+ combined annual budgets
? Strong analytical skills with the ability to translate data into actionable insights