Product Marketing Manager

Location: Remote, United States
Duration: 8 month contract- 40 hours/weekly
Pay Rate: $100.00-$120.00/hour

Key Responsibilities
Product Positioning & Messaging

• Develop clear and differentiated product positioning and messaging
• Translate complex product capabilities into simple, customer-centered stories and benefits.
• Partner with Brand Strategy and Creative to ensure product narratives are reflected in marketing and product surfaces.

Go-to-Market Strategy & Execution

• Support go-to-market planning for new features and product launches, including value proposition development, key messaging, and channel strategy.
• Collaborate with Product Managers to define launch goals, success metrics, and customer segments.
• Partner with Channel Marketing teams (e.g., Lifecycle, Social, CRM, Paid) to execute launch campaigns that drive awareness and usage.
• Coordinate campaign reporting and learnings to inform future go-to-market efforts.

Insights & Customer Understanding

• Work closely with Research and Data Science to uncover customer needs and identify product growth opportunities.
• Analyze qualitative and quantitative data to inform positioning, messaging, and channel mix.
• Synthesize insights and advocate for customer perspectives within product development discussions.

Cross-Functional Collaboration

• Act as the connective tissue between Product, Brand, and Marketing to ensure cohesive communication and execution.
• Help align stakeholders on marketing priorities and product timelines.
• Partner with Growth Marketing and Lifecycle teams to identify opportunities to drive ongoing engagement post-launch.

Measurement & Optimization

• Define and track KPIs tied to product adoption and engagement.
• Partner with Analytics and Finance to measure campaign performance and assess marketing ROI.
• Iterate on messaging and tactics based on performance insights.

Qualifications

• 5–7 years of experience in product marketing, integrated marketing, or go-to-market strategy, ideally within consumer tech or fintech.
• Experience supporting product launches and developing go-to-market plans across multiple channels.
• Strong ability to translate complex product features into clear, customer-oriented messaging.
• Data-informed mindset with comfort analyzing both qualitative and quantitative insights.
• Excellent cross-functional communication and collaboration skills; able to build trust across teams.
• Experience working closely with Product Managers, Designers, and Analysts.
• Organized and proactive, with strong attention to detail and ability to manage competing priorities.
• Passion for understanding customer needs and helping teams bring valuable products to market.