Job description
Job Title: SEM Account Manager - Google Marketing
Category: Agency - E-commerce & Retail clients
On-site Office Policy: 3 days a week in office
- Must have experience working with Ecom and Retail clients
- Must have strong expertise in Google Ads automation tools, including Smart Bidding, Performance Max, and Responsive Ads
- Expertise in SA360, with experience in managing large-scale, complex campaigns
- Proficiency in analytics platforms like Google Analytics 4 (GA4), Google Data Studio, and SA360
- Agency or brand-side experience
Description:
- 3 -5 years of experience - proven experience in managing comprehensive Google Ads campaigns - experience across Search, YouTube, Display, and Performance Max
- Lead the creation, execution, and management of campaigns across Search, Display, YouTube, Shopping, and Performance Max
- Develop keyword strategies, creative assets, and audience targeting plans that leverage Google's automated bidding and machine learning capabilities.
- Utilize SA360 for managing and optimizing complex, multi-channel campaigns efficiently
- Design and implement demand generation strategies that span Google Ads' full range of campaign types, ensuring seamless integration across channels
- Lead experimentation efforts to validate new Google Ads features and strategies