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Senior Director of Brand Marketing

Job title: Senior Director of Brand Marketing
Contract type: Full-time
Location: New York
Industry: Beauty
Remote: Yes
Salary: $170,000/year - $190,000/year
Reference: 473859
Contact name: Rachel Feinbloom

Job description

Job Overview:

Our client is seeking a strategic Senior Director of Brand Marketing to add to their fast-growing team. This role will be responsible for building the 360-marketing strategy, PR, experiential/events, partnerships, influencer marketing (paid and organic), and social media.

** Beauty & Sephora experience required.**

Responsibilities:

  • Define communications strategy, conceptualize and develop marketing initiatives and manage marketing planning processes.
  • Plan and manage brand marketing budget across social content creation, paid influencer, PR & events, upper funnel awareness campaigns.
  • Support brand-led retail marketing strategy by executing to best practices for Sephora, Amazon and other key retail partners.
  • Ability to analyze and make strong recommendations based on data from consumer and channel insights to optimize day to day performance of marketing efforts.
  • Familiarity with all key reporting platforms from Tribe Dynamics/Creator IQ to Google Analytics, consumer research and survey tools, etc.
  • Ability to influence and play a key role in guiding cross functional strategies and workflows.
  • Collaborate with product development and ops teams.
  • Provide forecasting and planning support to retail and ops leads based on marketing investment.
  • Ability to build, lead and manage a high performing team as the business scales
  • Ability to be hands-on in the day to day and level up to executive leadership with board level exposure.

Qualifications:

  • Bachelor’s degree in marketing or communications or a related field.
  • 10+ years of experience in marketing.
  • Ideally located in NYC or LA - they are all remote for now, but are looking to put down roots in one of those areas.
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