Job description
Senior Integrated Marketing ManagerREMOTE – MARKETING /FULL-TIME
JOB DESCRIPTION
A TOP LEADING JEWELRY COMPANY is looking for a highly creative and strategic marketer to manage and lead our 360 global brand and product marketing campaigns with elements including content, digital channel plans, branding and communications strategies. This role will be responsible for driving brand awareness, education and engagement. As a team lead, you will immediately make an impact by playing a key role in strategic and creative marketing decision making. The role requires a deep knowledge in digital marketing, consumer behavior and content, as well as the ability to simultaneously lead different projects in a fast-paced environment.
Key Responsibilities:
- Establish and fortify the marketing campaign calendar and strategy, complete with outlined objectives, market opportunities and tactics, ensuring growth objectives are met and exceeded
- Lead the strategy and drive the orchestration of breakthrough 360 seasonal marketing campaigns that build a nity and drive customer KPIs for the brand
- Manage a team of 3 - 5 marketing team members in email, social, ads and creative
- Partner with US and international leadership to drive global rollout of the marketing campaigns
- Educate teams on brand identity, and ensure brand guidelines are followed
- Lead development of product marketing strategies, including product naming architecture, positioning, and target customer assessment
- Develop clear and compelling creative briefs against our brand, business, and customer objectives and work closely with the creative team and with external partners from concept through to production
- Ensure consistency and integrity of all brand messaging across customer touch points globally online
- Collaborate and strategize with retail team to launch campaign activation and retention programs in showrooms
- Routinely share marketing strategies and plans, program results and learnings, and relevant industry trends with the broader organization
- Partner closely with teams to drive clarity and consistency of integrated messaging both online/o ine - De-ne measurable goals for each campaign; document and communicate results and learnings to ensure they are applied to future campaigns
- Research, develop and implement new and e ective marketing strategies for integrated product and brand awareness campaigns and always-on brand building initiatives
- Create evergreen marketing programs that drive brand awareness, engagement and increase brand desirability
Qualifications: - At least 7+ years marketing experience in world class, fast growth category defining digital brands.
- Bonus if in the luxury space (-jewelry experience a plus)
- Highly strategic, creatively minded and results oriented marketer with experience in brand storytelling, content and digital marketing channels
- Ability to manage many priorities, demonstrate strong judgment and attention to detail, take ownership and be a team player
- Flexible, detail and deadline-oriented, self-starter and able to take constructive critiques and feedback
- Exceptional collaboration skills, and ability to build strong partnerships with cross-functional and agency partners that facilitate team success
- Ability to extract insights from multiple data sources, and make informed decisions that balance the art and science required to build an admired and lasting brand
- Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization
- Proven ability to adapt and quickly change direction when necessary, in a fast-paced, dynamic environment
Expired job