Job description
Our client, a modern creative media agency who develops original, bold and provocative media ideas for some of the most exciting brands in the world is looking to hire a Senior Media Planner.They strip out the nonsense and do away with the old rules. They take a modern, transparent, and innovative approach to media – always through a creative lens.
The Senior Media Planner supports in the development of effective, innovative, and strategic solutions, is responsible for the oversight coordination and execution of approved media plans, media planners and assistant media planners. Reports directly to the Media Supervisor.
Senior Media Planner Responsibilities:
- Produces work that delivers on client goals and gains industry recognition for its creativity and results.
- Oversight for day-to-day maintenance of assigned accounts (billing issues, budget revisions, flowchart updating, competitive analyses, post-buy analyses, etc.).
- Leads the development and direction of media strategies and POVs. Conducts media research, brainstorms, evaluates data, and develops points of view.
- Oversees communication to gather and negotiate costs and plan details. Leads the evaluation process for media partners for their relevance in accomplishing client’s strategic goals.
- Understand the target customer journey against audience segments for a range of media vehicles (display, video, mobile, paid social, native) to determine which would most effectively reach target audience at each journey phase (awareness, familiarity, consideration, purchase and loyalty).
- Studies demographic data/consumer profiles to identify desired target audiences for online advertising.
- Sets campaign timelines to ensure proper progression of media buys, such as timely issuance and receipt of client authorizations, delivery of paperwork to vendors, specs to creative agencies, delivery of creative assets to vendors, etc.
- Responsible for the approval of insertion orders and placement of advertising with media vehicles.
- Monitors media for pacing, delivery, placement, and flight-date discrepancies and negotiates credit or billing adjustments when necessary.
Senior Media Planner Our Must-Haves:
- At least 2 years experience as a Media Planner in a media agency. Experience managing other team members (ie. assistant media planners, or planners) preferred.
- Exceptional written, verbal communication skills with the ability to communicate with all levels of employees, vendors and clients.
- Ability to write concise, reasoned, and inspired media presentations, and present to clients with confidence.
- A demonstrated track record of gaining trust and respect by consistently demonstrating sound creative, strategic, and analytical thinking skills.
- Demonstrated strong command of Media Research resources, capabilities and limitations.
- Demonstrated self-confidence (and track record) in championing innovative, bold and game-changing ideas.
- Analytical thinker with the ability to apply critical thinking and analysis in writing.
- Strong math and analytical skills, with a working comprehension of strategy development and required media math.
- Demonstrated understanding of consumer insights and how to put insights into action.
Expired job