OUR CLIENT IS A PRESTIGE BEAUTY COMPANY IN LA SEEKING A STRONG SENIOR RETAIL MARKETING MANAGER. MUST CURRENTLY LIVE IN LA, MUST CURRENTLY BE A SENIOR RETAIL MARKETING MANAGER WHO WORKS WITH SEPHORA. NO EXCEPTIONS!
The Senior Manager, Retail Marketing will be responsible for partnering closely with sales and cross-functional teams to lead retail marketing programs that are fully integrated with the brand’s 360 marketing strategies in North America.
Retail Marketing
- Ideate and execute strong trade marketing strategies specific to retailer needs with a focus on Sephora North America that maximize business results, profit targets and grow brand awareness.
- Leverage retailer insights to drive growth and share specific to each sales channel (US, Canada, Kohls).
- Responsible for providing all retail partners with timely information on all calendarized programs.
- Accountable for on-time, on-budget planning & execution of all components of the approved strategy and integrated brand plans that drive to retail.
- Own retailer toolkits for all key launches and core activation; work with internal creative and brand marketing teams to brief and partner on execution of assets.
- Own full retail marketing programming and develop comprehensive understanding of all key channel levers, inclusive of retailer .com, animations, marketing events, digital marketing, social media and COOP.
- Make recommendations on assortment in-store and online based on performance metrics and competitive environment.
- Identify portfolio opportunities and proactively manage edits/discontinuations with product marketing
- Partner with product marketing to brief sampling & promotional product development.
- Collect & analyze reports and recommend actions
- Develop and manage execution of sampling program: understand different sampling opportunities and placement, negotiate accompanying marketing levers, ensure execution and recap performance
- Oversee preparation and deliver presentations for sales and retailer meetings as needed and drive ongoing touch base agendas.
- Maintain internal and retailer-facing Marketing calendars, own communication of marketing programs to all key stakeholders.
- Share out key competitive activity and insights
Visual Merchandising
- Manage all visual merchandising needs for North America – homebay and secondary placements – from brief through execution to ensure best in class presentation of the brand.
- Act as primary liaison with internal creative team and retailer merchants/VM teams.
- Ensure ongoing alignment with sales and education, with key attentiveness to field feedback
- Proactively pitch for secondary merchandising opportunities (beauty on the fly, towers, etc)
Budget Management
- Responsible for the efficient utilization of trade budget to achieve brand/company goals and growth in sales and market share
- Track spending to budget, review and process all invoices, provide ad hoc analysis, assist with reconciliation
- Provide reporting on effectiveness/ROI of spend
Requirements
- Bachelor’s degree MUST
- 7-8 years of related retail marketing experience, including with Sephora North America
- Advanced proficiency with PowerPoint & Excel
