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Site Marketing Manager

Job title: Site Marketing Manager
Contract type: Full-time
Location: Los Angeles
Industry: Marketing
Remote: No
Salary: $80k-$100k
Reference: 439680
Contact name: Natalie Mian Cronenbold
Job Published: January 01, 1970

Job description

Our client is seeking a Site Marketing Manager that will be responsible for website marketing including strategy, execution, and reporting of seasonal and branded marketing content. You will develop and execute web marketing content that supports the brand's marketing and merchandising strategies with the goal of driving customer acquisition, retention/loyalty, engagement and achieving sales goals.

  • Partner with our ecommerce manager, merchandising, marketing, and creative teams to develop the content roadmap for each season for the homepage, collection pages, and other content/story telling pages on the website.
  • Effectively write and kick off marketing briefs that balance the user behavior of the online customer and UX best practices with overall marketing/merchandising objectives.
  • Successfully integrate social media, brand initiatives/values, and key event content into the web content marketing strategy.
  • Create strategy for, manage development, and execute on a content/blog section of the website.
  • Knowledgeable about SEO and Core Web Vitals best practices and utilize them when developing and executing any marketing content on the website.
  • Create and maintain site marketing calendar
  • Manage marketing analysis and hindsighting of key marketing content by pulling data from analytics tool, analyzing metrics and trends, making recommendations based on the data, and sharing with the team.
  • Ad hoc projects as needed
Who You Are:
  • 1+ years of ecommerce marketing experience
  • Experience working with Shopify (a plus)
  • Knowledgeable about SEO best practices
  • Experience using Airtable (a plus)
  • Experience working in Google Sheets and Google Slides to collect and analyze marketing performance
  • Resilient - comfortable and confident with ambiguity and autonomy • Adaptable - able to work in a dynamic environment
  • Thorough and Conscientious - demonstrate initiative, conscientious and provides complete follow-through on areas of responsibility
  • Nimble - able to handle multiple tasks and meet required deadlines
  • Problem solver - with an analytical and inquisitive mind
  • Detail-oriented - ability to consistently communicate and follow up on priorities Team Player - Ability to work and collaborate in a team environment
  • Initiative –a self-starter and looks for areas needing improvement
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