Social Content Manager – Beauty

Overview:

We are seeking a dynamic and experienced Social Content Manager to lead the development and execution of a global organic social media strategy in the consumer lifestyle industry. This full-time position requires a creative visionary with a deep understanding of social platforms, consumer trends, and data-driven marketing to craft compelling content that resonates with audiences and drives brand engagement.

Key Responsibilities:

• Oversee the planning, execution, and continuous optimization of a comprehensive social content calendar aligned with marketing initiatives, product launches, and cultural moments.
• Collaborate with internal creative teams, agencies, and influencer/PR partners to generate fresh, culturally relevant content ideas and deliverables tailored to platforms such as Instagram, TikTok, and YouTube.
• Leverage in-house content studio resources to create agile, low-fidelity content that sustains audience engagement.
• Manage community engagement efforts to foster authentic and timely interactions with followers, strengthening brand loyalty.
• Utilize analytics and social listening tools to monitor content performance, enabling real-time adjustments and evolving strategies.
• Identify and incorporate user-generated content (UGC) and collaborate with emerging creators to enrich storytelling efforts.
• Stay ahead of evolving social media trends, tools, and competitor strategies to maintain a best-in-class content approach.
• Coordinate social content shoot preparations and execution to ensure alignment with strategic priorities.
• Partner closely with brand leadership to maintain voice consistency while supporting overarching social and brand objectives.
• Engage audiences interactively through features like polls, Q&A sessions, and live events to build a vibrant online community.

Qualifications:

• Minimum 5 years of experience in social media and content strategy, preferably within beauty, fashion, or consumer lifestyle sectors.
• Comprehensive knowledge of social media platform best practices, including Meta, TikTok, and YouTube, with proven experience managing brand accounts.
• Strong ability to tie social storytelling to consumer insights and measurable business outcomes.
• Experienced with in-house content studio operations and adept at crafting content hooks that maximize engagement.
• Track record of producing content that elevates brand relevance, engagement, and reach.
• Proficient in collaborating with creative teams, agencies, and cross-functional partners to deliver seamless content campaigns.
• Analytical thinker with hands-on expertise in social listening, publishing, and performance reporting tools.
• Creative, solution-oriented mindset able to thrive under pressure and manage multiple priorities simultaneously.