Job description
Our client, a Top Entertainment/Tech Company, is looking for a Social Marketing Analyst to join their team. This will be a 1 year contract and fully remote but you must be local to the LA area.Responsibilities:
Owned Social Media Reporting
- Lead reporting for owned social media channels, covering campaign specific, monthly, and ad hoc reports.
- Establish and maintain owned social media benchmarks across platforms to evaluate success and identify trends. Earned Social Media Reporting
- Track and analyze the performance of creators and third party partners, establishing benchmarks and providing insights to optimize partnerships and illustrate results.
- Track and report on brand-related digital conversations as well as broader industry topics
- Build and maintain dashboards to visualize digital conversation data, including sentiment analysis and topic modeling
- Set and evaluate KPIs for digital conversation and search performance.
- Respond to ad hoc reporting requests, including but not limited to geo-specific topic modeling, audience analysis, and competitor research
- Provide insights that drive strategy by analyzing diverse datasets, identifying trends, and offering targeted recommendations.