Social Media and Brand Partnerships Director

Influencer or Celebrity Social Media Management experience required

Job Description
Seeking a highly creative and strategic Social Media & Brand Partnerships Director to support a lifestyle personality and podcast across key digital platforms. This role will lead the development and execution of social media strategy across Instagram and TikTok, with a strong focus on real-time content, daily storytelling, and behind-the-scenes coverage of personal events, photoshoots, and podcast production.

You’ll manage content from ideation to publication—often on same-day timelines—and play a key role in amplifying the talent’s brand voice. You’ll also oversee brand partnerships end-to-end, including ideation, negotiation, and execution. This position includes close collaboration with internal brand teams to support integrated campaigns and product launches.

This role requires frequent in-person presence (approximately 4x/week) at events, shoots, and office days, with availability for real-time content capture and social story management. If you’re deeply plugged into social trends, highly organized, and thrive in a fast-paced, content-driven environment, this opportunity is for you.

Key Responsibilities

Social Media Strategy & Execution

• Develop and implement social strategy across Instagram, TikTok, and Pinterest, aligning content with overarching brand goals.

• Post daily stories and real-time content, including coverage of live events, press appearances, and photoshoots.

• Produce and publish feed posts and TikToks, often on same-day timelines to maximize engagement.

• Provide on-site support and content coverage for podcast recording days, ensuring timely story and feed coverage.

• Develop and execute social strategy for the podcast across platforms, optimizing reach and engagement for each episode.

• Capture behind-the-scenes content at press events, shoots, and activations to extend brand storytelling.

Brand Partnerships

• Lead end-to-end management of brand deals, including ideation, negotiation, content creation, and execution.

• Serve as the primary liaison between talent and agencies/brand partners, ensuring alignment with brand voice and deliverables.

• Manage affiliate and collaboration programs, including quarterly gift guides and weekly curated product edits.

• Liaise with brands for gifting opportunities and product seeding.

• Coordinate with PR teams to craft, edit, and deliver written interview responses on behalf of the talent.

Cross-Brand Collaboration

• Partner with internal brand teams to ideate and execute product launch campaigns across both personal and brand channels.

• Support integrated content moments that highlight lifestyle, product, and partnership alignment.

Office & Event Presence

• Attend press events, photoshoots, and office days (approximately 4x/week) to capture and create content.

• Serve as on-call social media support for real-time story management and engagement.