Sr Social Media Manager
Leading Global Beauty Company with a portfolio of prestige and masstige brands is looking for a Sr. Social Media Manager!
Role Overview:
The Sr. Social Media Manager will be a key member of the digital marketing team, responsible for developing and overseeing social media strategy for a prominent beauty brand. The focus is on growing brand awareness through innovative tactics, data-driven insights, and creative approaches to build a loyal fan base.
Key Responsibilities:
- Collaborate with leadership to design and implement organic social and influencer marketing strategies for new product launches and ongoing campaigns.
- Manage paid partnerships and influencer campaigns from contracting to content delivery and internal distribution.
- Drive influencer-led paid social content strategy in partnership with paid social teams.
- Support influencer and brand events with organic social content activation.
- Use data, trends, and customer insights to shape social content marketing and community management strategies.
- Provide regular reporting on social media and influencer campaign performance with actionable recommendations.
- Develop best practices for organic social and influencer marketing programs.
- Collaborate cross-functionally to ensure integrated campaign execution across paid, owned, and earned channels.
- Create detailed campaign briefs including goals, messaging, platforms, tone, and visuals.
- Stay current on social media platform updates, regulations, negotiation tactics, and emerging talent.
- Monitor campaign performance data to optimize results and inform future opportunities.
- Research and manage relationships with social tech vendors and agency partners.
- Lead and mentor the social media team to support professional growth.
Qualifications:
- 5 to7 years of experience in social media, influencer relations, content creation, and paid media within consumer brands or agencies.
- Bachelor’s degree in Marketing, Digital Communications, Business Administration or related field.
- Expert knowledge of social media platforms, trends, and best practices.
- Strong analytical skills with ability to use data for decision making.
- Proven ability to work cross-functionally and develop strategic plans.
- Experience with tools such as Tribe Dynamics, Dash Hudson, Grin, MeltWater is a plus.
- Leadership experience preferred.
Contract, 40 hours/week
Hybrid Work Schedule- 3 days in office, 2 days WFH
Apply today!
