Hybrid in Los Angeles OR San Diego
ROLE & RESPONSIBILITY
Responsibilities include: (not limited to)
- Develop and manage social calendars across multiple brands, aligning with marketing and campaign goals.
- Maintain and evolve each brand’s tone of voice, visual identity, and content pillars.
- Support strategy through audience insights, social listening, and competitive analysis.
- Partner with the Social Media Director to define KPIs, test strategies, and optimize performance.
- Concept, capture, and edit high-quality content, including short-form video, photography, and copy, for daily posting across platforms.
Collaborate with creative and production teams to plan and execute content shoots that align with brand storytelling and trends.
- Build and manage a library of evergreen and UGC content to maintain a consistent posting cadence.
- Execute real-time content around events, launches, and influencer moments with agility and precision.
- Engage and grow brand communities through active interaction and authentic conversation.
- Identify and manage influencer and creator collaborations that drive reach and engagement.
- Lead UGC and community campaigns, contests, and social activations to increase participation and awareness.
- Track and report on social performance, providing insights and recommendations for continuous improvement.
- Stay ahead of trends, platform updates, and best practices to inform ongoing strategy and creative direction.
Experience:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience in a high-level social media role.
- 4–6 years of experience in social media management or content creation (agency or multi-brand experience preferred).
- Strong creative eye and understanding of visual storytelling, with hands-on experience in photography, video editing, and social-first design tools (e.g., CapCut, Adobe Suite, Canva).
- Excellent copywriting skills with the ability to adapt tone across multiple brands.
- In-depth understanding of platform nuances (Instagram, TikTok, YouTube, Pinterest, LinkedIn, etc.) and their respective audiences.
- Highly organized with the ability to manage multiple brands, calendars, and deadlines in a fast-paced environment.
- Ability to work flexible hours for live events, launches, or content capture.
- Collaborative team player who thrives in creative, dynamic environments.
