Position Overview
Our client is seeking a Sr B2B Growth Marketing Strategist to lead the development and execution of integrated marketing strategies that strengthen brand presence, drive demand, and support revenue growth in B2B industrial markets.
This role requires a strategic thinker who can translate business goals into clear marketing initiatives and action plans across both digital and traditional channels. The ideal candidate has deep experience in B2B marketing within manufacturing, industrial, engineering, or technical sectors and is skilled at balancing long-term brand building with measurable lead generation.
This role will own campaign strategy for brand growth and new product introductions and will lead and develop the team supporting key marketing channels, including Events & Tradeshows, Search Marketing (including SEO/AIO), Paid Search, Ecommerce, and Analytics.
Key Responsibilities
Brand Strategy & Positioning
- Develop and maintain brand positioning, messaging framework, and value propositions across multiple product lines in B2B industrial markets.
- Translate complex industrial product lines and technical capabilities into clear, compelling B2B messaging tailored to target decision-makers and influencers.
- Ensure consistent brand presentation across digital platforms, sales materials, events, and traditional media.
- Conduct market research, competitive analysis, and customer segmentation to inform positioning and go-to-market strategies.
Marketing Strategy & Campaign Development
- Plan and oversee execution of integrated marketing campaigns across traditional and digital channels to drive lead generation and brand awareness.
- Partner closely with sales leadership to ensure marketing programs align with pipeline growth and account development strategies, including optimizing funnels from lead generation through nurturing and conversion.
- Develop channel strategies that balance demand generation (e.g., paid media, search, events) with long-term brand-building initiatives.
People Leadership, Project Planning & Execution
- Lead, coach, and develop a small team of channel specialists across Events & Tradeshows, Search Marketing, Paid Search, Ecommerce, and Analytics to deliver against growth objectives.
- Set clear priorities, goals, and expectations for team members; provide ongoing feedback and support their professional development.
- Lead planning and execution of marketing initiatives from concept through launch, ensuring alignment with overall strategy and business goals.
- Coordinate with internal resources including designers, content creators, sales, and leadership stakeholders to ensure timely, high-quality execution.
- Manage external partners and agencies to support campaign development, media, creative, and event execution.
- Maintain campaign timelines, deliverables, and performance tracking to ensure initiatives are launched on time and on budget.
- Leverage analytics tools to measure campaign performance and use data-driven insights to optimize messaging, channel mix, and investment.
Budget Ownership & Performance Reporting
- Develop and manage annual marketing budgets and campaign allocations to support brand growth and lead generation goals.
- Track spend against performance metrics and optimize programs for maximum marketing ROI across traditional and digital channels.
- Provide regular reporting on campaign effectiveness, pipeline contribution, channel performance, and budget utilization to key stakeholders.
Qualifications
- 5+ years of B2B marketing experience, preferably in industrial manufacturing, engineering, or other technical industries.
- Proven experience developing integrated marketing strategies that combine both digital and traditional channels.
- Strong understanding of B2B marketing funnels, complex buying committees, and longer sales cycles.
- Experience managing marketing budgets and optimizing campaign ROI.
- Demonstrated success with digital marketing channels including SEO, AIO, paid search, email marketing, social media, digital media advertising, and analytics tools.
- Demonstrated success planning and executing trade shows, industry events, and conferences as part of an integrated demand generation strategy.
- Experience with CRM and marketing automation platforms (e.g., HubSpot).
- Background in print marketing, display advertising, and sales collateral development.
- Strong project management skills and a track record of leading cross-functional initiatives.
- Ability to translate product lines and technical capabilities into clear market positioning and customer-centric messaging.
- Excellent written, verbal, and presentation communication skills.
- Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
- Experience marketing solutions related to woodworking, fabrication, or dust collection is preferred but not required.
Keys to Success in this Position
- Work closely with sales, operations, and leadership teams to ensure accuracy and credibility while building marketing plans that support real revenue-driving activity.
- Participate in sales discussions to refine messaging and positioning based on real customer conversations, not just theory.
- Build marketing strategies that reflect actual sales cycles, common objections, and closing dynamics.
- Operate as an integral extension of the sales team with a clear understanding of how opportunities are found, qualified, advanced, and closed—not just how they are promoted to.
- Develop a deep understanding of the company’s product lines, applications, and customer use cases.
- Have the confidence to communicate honestly and directly, even when opinions differ, while maintaining strong collaborative relationships.
Who Succeeds in This Role
- Someone who understands that marketing only works if sales wins—and builds strategy accordingly.
- Someone who is calm and confident in high-stakes conversations with senior leaders, sales, and technical stakeholders.
- Someone who values clarity and honesty over consensus and is comfortable making informed recommendations.
- Someone who can collaborate effectively without becoming passive, and who can influence across functions without relying on title.
- Someone respected for their strategic thinking, business understanding, and ability to connect marketing activity to revenue outcomes.
