Our client is looking for a Sr. Connection Planner to join their team!
You will bring innovative, fresh connections thinking to creative and strategy teams. You are able to identify key communication tasks and develop relevant Connections ideas that come to life in innovative ways.
You are able to co-create inspiring, informative briefs for our creative teams, in collaboration with strategy & data partners.
This role is Tuesday and Thursday onsite in Playa Vista, CA.
You bring innovative, fresh connections thinking to creative and strategy teams.
You are able to identify key communication tasks and develop relevant
Connections ideas that come to life in innovative ways.
You are able to co-create inspiring, informative briefs for creative teams, in collaboration with strategy & data partners.
You recommend the best set of creative deliverables to fulfill objectives, adjusted to budgets, time and resource limitations.
You consult on prioritization of assets and collaborate with media partners to ensure consistency across media plans.
You provide channel and platform-specific best practices and best-in-class examples for creative inspiration.
Provide POVs in a quick, efficient manner:
You are not intimidated by developing time-sensitive POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary.
You are comfortable using 3rd party research tools and able to refine complex information and data into key takeaways and/or compelling hypotheses.
You are able to prepare and give presentations on findings & recommendations for internal and external stakeholders.
Actively contribute and bring your voice to the table
You be leading and contributing to team brainstorms and workshops.
You unafraid to voice your opinions and raise a hand if you anticipate any issues.
3+ years of experience in media planning or communications planning for at least 2 of the following categories: Entertainment, Food/Beverage/CPG, Finance, B2B, Tech, Travel, Healthcare, Home Improvement
Ability to independently utilize research tools including Commspoint, Pathmatics, Nielsen AdIntel, Simmons, GWI
Track record of driving compelling creative output, developing sharp, focused briefs and strategic frameworks for different needs and across channels, and collaborating with creatives to get it done.
Excellent interpersonal, organizational, and written communication skills. Ability to write clear POV’s, client-ready communication, and presentations.
Experience working with clients and partner agencies.
Strong understanding of Paid Channels.
You are articulate in all Paid Channels, including Paid Social, Paid Search, Programmatic, Partnerships, SEO, and Traditional Channels.
Experience with Performance or Acquisition Marketing desired but not essential. Ability to develop strategic thinking across Paid, Owned and Earned media.
Ability to collaborate with multiple IAT agencies, publishers, and across internal departments.
Preferred experience leading and/or collaborating with 3+ IAT agencies simultaneously. ("and their multiple clients")
An advertising, marketing, media, and creative enthusiast with a passion for pop culture and data