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Sr. Digital Media Planner (Hybrid)

Job title: Sr. Digital Media Planner (Hybrid)
Contract type: Freelance
Location: New York
Industry: Marketing
Remote: No
Salary: $35-40/hr
Reference: 473790
Contact name: Georgia Marogiannis

Job description

Title: Sr. Digital Media Planner

We are seeking a highly skilled and experienced Senior Digital Media Planner. As a Senior Digital Media Planner, you will be responsible for developing and executing strategic digital media plans that align with our clients' objectives. You will collaborate with cross-functional teams, negotiate media buys, analyze campaign performance, and provide insights to optimize campaign effectiveness. The ideal candidate is creative, data-driven, detail-oriented, and has a deep understanding of the digital landscape.

Duration: 2-3 months
Location: NYC (hybrid)
Rate: $35-40/hr

Responsibilities:
- Develop comprehensive digital media plans that align with client objectives and target audience.
- Collaborate with internal teams (Creative Agencies, Business Solutions) to ensure cohesive strategies.
- Negotiate media buys and manage relationships with partners/vendors.
- Monitor and analyze campaign performance data to identify optimization opportunities.
- Provide strategic recommendations based on industry trends and best practices.
- Stay up-to-date on emerging technologies, platforms, and trends in the digital advertising space.
- Mentor junior team members by providing guidance and support in their career development.

Requirements:
- Bachelor's degree in Marketing or related field (or equivalent experience).
- Minimum of 3 years of experience in digital media planning or related role.
- Strong knowledge of various digital channels (video, display, programmatic) and buying methods.
- Proficiency in using Microsoft Office Suite for planning purposes.
- Experience working with third-party ad servers (DCM preferred) and ad verification tools (Double Verify preferred).
- Excellent analytical skills with the ability to interpret data into actionable insights.
- Strong communication skills both written and verbal; ability to present ideas effectively.



For consideration please apply with your most recent resume. Apply for this job