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Sr. Director of Marketing-CPG-Van Nuys, CA

Job title: Sr. Director of Marketing-CPG-Van Nuys, CA
Contract type: Full-time
Location: Van Nuys
Industry: Marketing
Remote: No
Reference: 430019
Contact name: Cristina Sparkman

Job description

Our client is a leading baby and toddler CPG company seeking a strong Sr. Director of Marketing. This position is located in LA and not a remote job, so you must live here now!

We are looking for a strategic, creative, and entrepreneurial marketing leader. Reporting to the VP of Global Marketing, the Senior Director of Marketing will lead a team of marketers to execute marketing programs and drive overall growth and success through strategic planning. This person will take on a variety of responsibilities and play a leadership role on a small team in a fast-paced, high-growth organization. Specific responsibilities include new product launches, promotional programs, channel development, competitive analysis, and vendor management.

  • Manage the business as an owner by developing the marketing strategy to increase market share, drive top-line revenue growth and add shareholder value
  • Drive strategy and long-term planning across a portfolio of products
  • Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), in both new and existing categories
  • Develop and execute comprehensive marketing plans, including developing innovative campaign concepts, media planning, online direct marketing, trade programs, etc.
  • Present with confidence to both internal and external customers. Play a lead role in retail sell-in presentations
  • Manage marketing team and provide coaching, development and strategic direction
  • Have a strong understanding of the competitive landscape and be acutely aware of new product launches, changes in competition, and anticipate market shifts. This is especially true of ecommerce and specifically Amazon
  • Understand consumer behavior and drivers by conducting informal market research, reading online consumer reviews, and monitoring feedback on product categories in social media
  • Guide preparation of marketing activity reports and present to executive management
  • Develop and manage marketing operating budget

  • Minimum of 10 years marketing experience, consumer packaged goods industry experience highly preferred
  • Experienced business and brand builder with a proven track record of leading multi-functional teams to grow sales, market share and profit
  • Must be creative, resourceful, and decisive with strong problem-solving and team/consensus building skills, able to manage multiple projects, meet/exceed deadlines and expectations, and adjust quickly and effectively to change
  • Clear and consistent communicator that is able to influence at both the peer and senior level
  • Experience launching products, leading cross-functional teams, setting strategic category direction, and running digital marketing campaigns, with strong organizational analytical and writing skills
  • Undergraduate university degree, MBA degree preferred
Expired job