Job description
Who You Are:An experienced retention marketer with a passion for CPG and 4+ years in the beauty industry capable of working across email, SMS and Paid Media. You bring demonstrated experience in attracting and retaining customers across all digital platforms and know what it takes to build a best in class digital funnel. You will work closely with our Amazon consultant and partner with other key vendors to optimize our customer retention and marketing efforts. Comfortable toggling between data analysis and strategy, you use the quantitative insights to drive your work.
What You’ll Do:
Strategy:
- Collaborate closely with the VP, Growth to shape and execute on customer
acquisition and retention strategies across owned digital channels
- Proactively identify opportunities for improvement to email campaigns, SMS and our loyalty programs to delight our customers and meet growth marketing goals
- Partner cross-functionally to build brand-aligned campaigns that compliment brand marketing efforts and motivate purchasing behavior from wholesale, retail and DTC customers
- Provide and implement and maintain robust reporting dashboards for consistent analysis and improvement across managed channels
- CRM + Lifecycle Marketing
- Design, develop and execute innovative initiatives that enhance retention at all stages of the customer lifecycle; devise tailored programming to convert customers across inflection points in the digital funnel
- Own newsletter calendar management & in platform execution
- Collaborate closely with the creative team for cohesive look and feel across our CRM touchpoints
- Improve customer experience through management of our segmentation strategy to drive incremental revenue, consumer engagement, and support ecommerce and brand marketing goals
- Redesign and implement our loyalty program inclusive of 360 marketing activations which will build profitable, long-term relationships and drive retention and LTV through a strong understanding of our customer behaviors
- Leverage an “A/B” testing approach and consistently action on learnings to expand the reach and customer retention
- Manage vendor relationships towards success, providing actionable feedback and leverage data insights to optimize agency performance and meet revenue goals
What You’ll Bring to the Team:
- 4+ years experience in retention and growth marketing for a beauty, cosmetics, haircare and/or skincare company with retail, wholesale and DTC channels
- 2+ years experience managing external agencies towards success
- Advance knowledge of Shopify, Google Analytics, Klaviyo, Yotpo and winning e-commerce strategies
- Excellent data analysis skills; demonstrated experience building and leverage KPI dashboards to drive decision making
- Alignment with the brand’s core pillars of expertise, efficacy, inclusivity, and quality
What We Offer:
- Generous Time Off: Unlimited PTO & Sick Time with no waiting period for utilization, Summer Fridays, and 12 paid holidays
- Flexibility: Hybrid work environment
- Paid Parental Leave: Up to 4 Months fully paid parental leave
- Benefits: Medical with HSA or FSA (as applicable), Dental, Vision, Employee Assistance Program, Commuter Benefits, and access to Spring Health
- Retirement Benefits: 401k with a company match after 1 year of employment
- Donation Matching
