Seeking a Senior Marketing Analyst with deep Salesforce Data Cloud experience and advanced SQL skills to build and scale audience segmentation for large-scale, data-driven marketing campaigns. You will own audience strategy, segmentation logic, and analytical support for marketing and business stakeholders.
Location: San Francisco OR NYC
Hybrid (3 days in office, 2 remote)
Rate $55-60/hr
Duration: 9+ months
Type: W2 employment + benefits
*no sponsorships
Core Responsibilities
- Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to Salesforce Marketing Cloud (SFMC).
- Partner with Data Engineers to design and maintain data pipelines that power marketing reporting and audience systems.
- Develop automated reports and self-service dashboards to track campaign performance and key marketing KPIs.
- Pull, clean, and analyze large datasets (millions of records) to inform audience strategy, segmentation, and revenue opportunity sizing.
- Monitor and ensure data quality; investigate and resolve data discrepancies across audience and reporting environments.
- Translate business requirements into precise technical audience definitions and collaborate with campaign managers on complex campaign builds.
Required Qualifications
- 7+ years in marketing analytics, data engineering, data science, or similar analytics roles.
- Expert-level SQL, including complex queries, CTEs, window functions, and performance optimization with very large datasets.
- Hands-on experience with Salesforce Data Cloud or similar CDP (segment creation, Calculated Insights, activation workflows).
- Proven experience building audience signals and segments for marketing campaigns.
- Track record of partnering with Data Engineers on the design and maintenance of data pipelines.
- Strong background in report automation and dashboards (scheduled reports, automated refreshes, self-service analytics).
- Proficiency with data visualization and BI tools (e.g., Tableau, Hive, or similar).
- Advanced Google Sheets/Excel skills.
- Basic Python for automation and working with APIs.
- Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders.
Preferred Qualifications
- Experience with Salesforce Marketing Cloud (SFMC) and marketing automation workflows.
- Familiarity with CRM data structures and account-level data models.
- Background in B2B marketing analytics.
For consideration please apply with your most recent resume.
