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Sr. Performance Marketing Manager

Job title: Sr. Performance Marketing Manager
Contract type: Full-time
Location: San Francisco
Industry: Beauty
Remote: No
Reference: 430263
Contact name: Shelby Glass
Job Published: January 01, 1970

Job description

Primary focus 

 

- Search Engine Optimization- building a winning strategy across our Client’s web presence, identifying (and constantly updating) winning key words and implementing bidding campaigns (in collaboration with the in-house web developer, creative & copy team).

- Owning our Client’s Google Analytics, building and implementing a winning strategy, account daily management & maintenance. 

- Collaborating with third parties to accelerate and improve SEM, daily updates & task management 

- Collecting metrics, conducting analysis, building, and presenting weekly executive reports - Building, implementing, and assessing PPC strategy, daily task management 

- Search Ad placement, tracking & analytics, daily task management 

- Metrics collection, analysis & weekly reporting 

- Wireframing weekly tasks for Creative & Copy 

- owning the tasks and supervision execution Paid Social Marketing- primary focus 

- Ad placement/Media buying towards POS.com 

- Social boosting and whitelisting + - Metrics collection & analysis 

- Weekly KPI reporting 

- Building winning strategy across Paid Social 

- Wireframing weekly tasks for Creative & Copy  
- Building & presenting weekly executive reports 

- owning tasks and supervising execution 

-Tik tok, IG, and Youtube - must be well versed and obsessed with what works for our Client

-Wants someone who will educate the team and give a fresh knowledge! 

-very hands on 

-SEM & Paid Social Inbound marketing (Email, SMS, Reviews)

 

Secondary focus

 

- Database collection, revision & growth 

- Strategy & calendar planning 

- Campaign development and execution 

- Wireframing weekly tasks for Creative & Copy 

- Building & presenting weekly executive reports 

- Owning tasks and supervising execution E-Comm 

- needs to have a good understanding of the basics to work closely with Manager, E-Comm Development 

- Understanding of the E-Comm functionality and liaisons with Performance Marketing 

- Collaboration with the in-house web developer across SEM, Campaigns, Product launches & Web Sales 

- Building campaigns 

- Managing extensions with Social (IG Shop, FB Shop, YT Shop, TT Shop) 

- Wireframing weekly tasks for Creative & Copy
- Building & presenting weekly executive reports


Skills: 
 

- SEM tool kit (Google Analytics (fluent) + own set of skills/tools) 

- Paid Social tool kit (ad placement with Tik Tok, Instagram, YouTube- all fluent + own/additional skills/tools 

- Inbound mktg platforms: Klaviyo, Attentive, Octoly + own skills/tools
- experience working with agencies on winning strategies and execution (campaign examples and KPIs will be asked at the interview) 

 

Profile: 

 

1. Energetic, optimistic, self-motivated and driven to make a change. Great attitude is crucial! 

2. Self-organized and autonomous to lead and own the tasks, to be a leader and a pioneer! 

3. Beauty industry experience (skincare preferable but not crucial) 

4. Interest and expertise in Digital: online beauty shopping, social, display and search ads and sales through digital ads. 

5. Well-versed in Social Media (must have experience and be actively using Instagram, Tik Tok, YouTube) 

6. Search Engine and Paid marketing guru and lover.

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