Sr. Social Marketing Manager (Retail) – Freelance

Our client is looking for a Sr. Manager, Social Marketing (Retail). This is a 6 month contract (40 hours a week) with potential to extend. Candidate must be located in NY or LA

In this role, the individual will take the lead in planning, developing, executing and optimizing compelling social media campaigns for brand and retail campaigns.

Our ideal candidate possesses a high bar for global brand development, social strategy, qualitative and quantitative measurement tools. They also have a strong pulse on social media landscapes including digital video, GenAI and innovative content themes. They will work across various social media platforms, including Instagram, TikTok, YouTube and Snap, driving long-term strategy and creating engaging content that drives brand and business results. They are customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. They are comfortable both independently leading content strategy and working in close partnership with internal and external team members with a lens toward innovation, scale and efficiency. Collaboration with internal teams, external stakeholders, and creative partners will be crucial to driving innovative and impactful campaigns

The ideal candidate will have a mix of marketing, editorial, retail, relationship management and organizational skills. This individual will have deep industry knowledge and the analytical expertise to plan for and measure success on all social campaigns. They will constantly strive to create innovative, bar-raising content, inclusive campaign work, social-first organic, engagement & UGC content, influencer programs and multicultural initiatives. They will be comfortable experimenting and owning a roadmap that is flexible, adapting to meet the needs of our customers, businesses, stakeholders and partner teams.

Key job responsibilities:1. Own strategy and content production for brand and retail social campaigns across Meta, TikTok, Snap and YouTube 2. Develop creative briefs that inspire breakthrough ideas that our creative teams help bring to life 3. Project manage social content production campaigns including managing external agencies, partners and cross-functional teams 4. Own social marketing metrics, goals, and KPIs to measure and track business result to the leadership team and broader organization 5. Strategically support business and contract negotiations 6. Collaborate cross-functionally with partners across North American Stores, Creator Growth, PR, creative, media and analytics teams to scale brand campaigns 7. Research and identify innovative opportunities within new and existing social platforms, production models and formats to drive efficiencies in reaching existing and new customers 8. Stay continuously informed about audience trends, infusing the brand social space with innovative ideas and content

Preferred qualifications
• 7-10 years relevant experience in social media for retail campaigns
• Advanced knowledge of social media platforms, scheduling software and extracting metrics.
• A genuine passion for engaging diverse and culture-driving audiences, particularly with a focus on the GenZ demographic.
• Excellent communication and collaboration skills, allowing the individual to work effectively with multiple stakeholders across various teams.
• Excellent analytical skills, including experience monitoring and analyzing social media metrics to optimize campaigns.
• Skilled writer with excellent communication skills, strong project management skills, and an eye for details and creative.
• Experience using data and metrics to drive improvements
• Experience defining marketing strategy and executional excellence
• Experience driving direction and alignment with cross-functional teams
• Flexible, responsive, proactive with a can-do attitude

Send your resume today!