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Vice President of Digital (PR)

Job title: Vice President of Digital (PR)
Contract type: Full-time
Location: New York
Industry:
Remote: No
Salary: $120,000 - $140,000 DOE
Reference: 437284
Contact name: Adrianna Rabusin
Job Published: January 01, 1970

Job description

Our client is a preeminent communications agency with offices in New York and Los Angeles. They sit at the unique intersection of style and innovation, deeply rooted in both current culture and our 21 year legacy.

They work with companies to create moments that will spark brand transformation to cult status. Their strategies combine traditional and digital activities, including public relations, brand development, social media & content strategy, partnerships and influencer & celebrity integration.

Our client is entering an exciting new chapter filled with growth and creativity. Their team continues to impress with its ability to work nimbly across various industries, and achieve award-winning media relations for their clients. They are also fun to grab a drink with!

From an industry perspective, they're the agency behind media-fueled launches and creative storytelling for a dynamic portfolio of clients, including ASOS, IKEA, Kora Organics by Miranda Kerr, Rebag, Luxottica Eyewear, Ever/Body, Havenly, FTX, Henry Rose by Michelle Pfieffer and more.

And they have a pipeline full of incredible new opportunities. That’s where you come in!

VICE PRESIDENT, DIGITAL
Our client seeks a Vice President of Digital to oversee its growing team. The candidate should possess an insatiable hunger for innovation in the digital world, a successful track record for managing a team, an impressive portfolio of performance-driven creative campaigns you’ve ideated, a keen
understanding of the latest measurement tools, social media marketing trends and strong influencer relationships.

The position, reporting to our client's Managing Partner, calls for an experienced communicator, an expert strategist, enthusiastic social media consumer—who is both analytical and visionary - a strong leader with the ability to conceive and execute big ideas. You will be essential to the direction and development of the team and division, implementing impactful campaigns and tactics for clients in
fashion, beauty, tech, and design.

PRIMARY RESPONSIBILITIES
- Develop and implement social content strategies aligning with client business goals
- Work with Digital Director to set specific objectives and report on ROI
- Possess a robust network of creatives to tap for content services, inclusive of: photographers, illustrators, videographers, designers and art directors
- Maintain relationships with high level influencers, agents, freelancers and other creative agencies
- Oversee team to manage social media platforms (i.e. Generate, edit, publish and share engaging content, ie. copy, photos, videos)
- Create content strategies, outlining social voice and tone, feed aesthetic, content types, growth strategy (paid and organic)
- Work in tandem with PR teams to align social media and influencer strategies with overall brand goals
- Suggest and implement new features, tools, and ideas to raise brand awareness and grow channel followings
- Oversee our client's own social strategy and use it to demonstrate their digital capabilities
- Hold weekly team meetings to track progress of client deliverables and deadlines, and ensure accountability
- Own relationship with client leads
- Manage digital teams in NY and LA:
- Hold weekly team meetings to track progress of client deliverables and deadlines, and ensure accountability
- Hold 1:1 meetings with team members to understand career goals and growth, and provide feedback on performance
- Contribute to new business proposals to ensure digital capabilities are accurately and creatively represented
- Identify opportunities within their existing digital portfolio
- Work across the agency to promote collaboration and knowledge sharing

REQUIREMENTS
- Minimum of 10 years of digital, content, influencer and social media experience
- Collaborative, agency background preferred
- Experience in fashion, beauty, tech and innovation brands
- Strong leadership skills
- High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
- Experience developing and executing large-scaled content marketing strategies and overseeing content development, specifically for social media platforms
- Experience amplifying campaigns and content and building online marketing strategies
- Fluency of digital platforms, tools, and software
- Conceptual and forward-thinking – comfortable in an ambiguous environment and excited about inventing new ways of working
- Possess a network of content creators and influencers
- Exceptional knowledge with analytics and reporting
- Excellent time management and project management skills
- Motivated to grow and educate team members to become high performers
- Strong organizational, planning, problem solving and decision-making skills
- Proof of vaccination against COVID-19 in accordance with CDC guidelines Apply for this job

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