Job description
Weekend Engagement Editor with Analytics Background100% Remote
Pay: $37.50/hr
Hours: 6 am - 3 pm ET on Sat and Sun (possible to have 3 additional weekdays)
Please note, they need people who can commit to weekend shifts!
This role is more about real-time analytics rather than copywriting or editing. This is in a news-based environment and you will be expected review clicks on all platforms and make recommendations based on data you see. Our client is looking for someone to focus less on day to day and spend more time in long-term trend analytics and working with product to identify issues and improve experiences.
Our client is seeking a creative, analytics-driven audience engagement editor to help drive a segmented push alert strategy, inform the newsroom and leadership, help cultivate a top-to-bottom funnel for content engagement, write headlines, pitch stories and help the creative process for content across all of its platforms.
The ideal candidate is detail-oriented, capable of juggling several tasks at once, loves analytics analysis, is competitive and is a good communicator. They are capable of picking up on trends found in metrics and translating them into innovative story ideas, witty headlines and new ideas for expanding/engaging our audience. You should feel comfortable jumping between quantitative and qualitative takeaways and applying them to content branding.
Major responsibilities include:
Participate in planning conversations about coverage, video creation, graphics and audience engagement
Steer the focus and branding of our creative content.
Manage content placement and promotion across our website, apps and partners and ensure it is current, compelling and accurate.
Use analytics to make smart programming decisions.
Dig into analytics to identify audience trends and create user segments, and curate content experiences for those specific segments, including sending targeted notifications.
Provide real time feedback to the newsroom about what’s trending and how to shift coverage.
Pitch and promote our stories, internally and externally.
Basic Qualifications:
Interest in weather coverage
Demonstrated news judgment experience
Strong organizational skills, attention to detail, deadlines and time-management
Must be willing to work occasional nights.
Must be willing to work occasional weekends
Preferred Qualifications:
5+ years in breaking news and features for high profile digital news organizations.
B.A. in journalism/communications/ liberal arts.
Impeccable story selection, storytelling, writing and editing skills -- must have worked in both video and article formats.
Familiar with reading and interpreting digital analytics.
Extreme comfort in content management systems and ability to hop between multiple systems and understand how configurations appear on front-end.
Basic understanding of HTML or JSON.