Job description
Client Overview:
Our client is a direct-to-consumer menswear brand with legacy tenure. Their high-quality men’s shirting is classic and affordable. They’re looking for a Marketing Associate to join their close-knit US team.
Acquisition Marketing Associate Overview:
As the Marketing Associate, you will be responsible for ideating and executing offline campaigns to aid in New Customer Acquisition. This could include direct mail, media and product shipment, inserts, print advertising, outdoor, radio & podcasts, TV & video, partnerships and/or PR. You will report into the Head of Marketing for the US division.
Acquisition Marketing Associate Responsibilities:
· Help strategize and develop compelling offline marketing campaigns
· Work with design and creative to produce high quality, on-brand direct marketing communication to attract new customers
· Consistently optimize and measure campaign success to ensure current strategies are effective and to identify additional growth opportunities
· Develop and maintain relationships with key internal and external stakeholders
· Understand the US target market through leveraging research, historical purchase data and customer reviews
Acquisition Marketing Associate Qualifications:
· Bachelor’s degree in Marketing, Business, Communications, or related field
· 3+ years of marketing experience in traditional channels such as radio, press, OOH, TV, direct mail and partnerships
· Direct to consumer experience (fashion experience is great, but not required)
· Strong communication and organizational skills
· Proficient with Microsoft Office Suite
· Must be detail-oriented and deadline focused
· Excellent copywriting and proof-reading skills
Benefits include bonus, PTO, paid holidays, 401K with 5% company match, medical, dental and vision partially paid by employer, complimentary life and disability insurance