Job description
Length of Contract: 2 months
Location or Remote: Denver, CO
Client Overview: Our client is well-known company presenting the latest must-haves. Their modern, on-trend approach distinguishes them as leaders in the industry.?They’re looking for a Marketing Manager to join their innovative team.
Position Overview: You will be responsible for developing and implementing marketing strategies and executing marketing plans to elevate the overall brand. You will own the marketing calendar across channels and build go-to-market strategies for products, launches, and key moments for the brand. The ideal candidate will be a strong cross-functional partner to the team and shepherd initiatives from idea to execution with enthusiasm.
Responsibilities
- Manage, develop, and implement marketing campaigns and ensure effective utilization of available promotional space
- Establish omni-channel marketing best practices, including content marketing, SEO, SEM, PR, and social media
- Oversee the marketing promotion campaign calendar, ensure deliverables are achieved on-time and accurately, and follow-up with internal and external partners as necessary
- Define, refine, and execute the paid social acquisition and retention strategy for Facebook, Instagram, and other key paid social channels
- Develop hypotheses on when to leverage paid social media channels and build a testing roadmap to prove (or disprove) ideas
- Lead monthly reporting with the purpose of sharing best practices and driving enhanced creative outcomes across the organization
- Effectively manage budget to business goals and financial targets
- Recommend and advise on options and capabilities utilizing marketing and communications best practices and channel knowledge
- Leverage research, reports, and data to support stakeholder business solution strategies
- Work together with Brand Creative and Production to oversee the development of branded assets, including project style guides, promotional materials, social media content, and event-related collateral
- Review products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensure that consistent image/message is conveyed
- Manage and oversee marketing asset library including presentations, videos, and photography
Key Qualifications
- Bachelor’s degree in Marketing or equivalent work experience preferred
- 3-5 years marketing experience
- Ability to handle multiple tasks simultaneously and prioritize deadlines
- Proficient with Microsoft Office Suite
- Must be detail-oriented and deadline focused
- Knowledge of marketing best practices in the B2C and B2B fields
- Broad understanding of traditional and emerging channels