Job description
The Ambassador Manager will run our client's ambassador program across fashion/creative, sustainability, and surf. This includes but is not limited to building out organized sheets for each segment, tier, and demographic for ambassadorship, reaching out to each ambassador, gifting each ambassador, and negotiating and spearheading deals with each ambassador. This will also include being on top of all deliverables and budgets, communicating expectations, and coming up with relevant content and partnerships and putting them together in an organized and efficient way to meet the overarching goals. This role will also include assisting in any other activations or promotions related to the company’s marketing efforts related to sustainability, fashion, or not.
Responsibilities:
- Reaching out and building relationships with potential ambassadors (including customer ambassadors) and influencers on a global scale across multiple tiers and demographics to grow the brand, product and awareness.
- Spearheading contract negotiations with ambassadors and influencers at all levels on a global scale, across multiple tiers and demographics. This will include but is not limited to contracts pertaining to social media posts on Instagram, Youtube reviews, TikTok videos, and any other relevant social media channels.
- Keeping in touch with ambassadors daily to ensure they have everything they need and are up to date with our launch and content schedule, upcoming activations, content goals, and so forth.
- Spending time with ambassadors and influencers to create an intimate and familial environment with our team and the brand
- Organizing and physically attending any and all shoots if needed.
- Stay up to date on all sustainability, fashion and surf news, developments within the space and current trends.
- Proposing content ideas per month that work within our priorities, influencers /
- ambassadors, current events, timeline and budget.
- Reaching out and gifting local and international ambassadors and influencers on a big scale per month.
- In collaboration with Client Relationship & Loyalty team, develop Loyalty Program mechanics that connect with social focuses and strategy.
- Engineering innovative ways to gift, package and talk about our product and story. Inclusive of customer facing Loyalty Program related gifting mechanics.
- Hitting monthly goals directly related to an increased following, awareness, content- creation or conversion.
- Proposing and executing strategies and tactics in order to increase engagement, reach, number of followers, sales, and other relevant metrics.
- Keeping up-to-date on the sustainability and fashion landscape, competitors, and consumer trends to ensure that we are positioned as an industry leader.
- Coming up with an overarching brand profile and verbiage as it relates to the ambassador program.
- Liaise with content, PR and marketing teams to stay up-to-date on all initiatives and help create a wholesome approach.
- Assisting with pop-up stores, events, activations and any other physical installations.
Required Qualifications:
- Established relationships within influencer and ambassador programs.
- Minimum 2 years experience managing an ambassador program.
- Experience spearheading contract negotiations.
- Experience working within social media, specifically, Instagram, YouTube, Facebook, TikTok and relevant platforms
- Experience with customer facing relationship management & customer Loyalty Program engagement
- Experience creating engaging Reels & TikTok videos
- Proven success in ambassador program role in terms of growth and acquisition
- Able to meet stated goals in a time-sensitive environment
- Thrives in a time-sensitive environment with changing priorities and situations
- Experience working and monitoring a stated monthly and yearly budget
- Ability to analyze and summarize data
- Willing to travel
- Excellent verbal and written communication skills
- Great social skills