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Associate Brand Marketing Manger - Toys

Job title: Associate Brand Marketing Manger - Toys
Contract type: Freelance
Location: Chatsworth
Discipline: Marketing
Remote: No
Salary: 35-42hr
Reference: 450573
Contact name: Natalie Mian Cronenbold

Job description

The position is hybrid – 4x a week in office
Freelance 3-4 months 
40hrs/week


ASSOCIATE BRAND MANAGER

The Associate Brand Manager will be responsible to help understand consumer insights & trends, translate those insights into business strategies and work to turn those strategies into compelling product lines, product launches, relevant promotions, and business- building communications that will deliver against our revenue goals.  The Associate Brand Manager must possess a unique blend of project management, business management, team spirit, brand passion and a sense of urgency.
  • Assist with the annual brand planning process for your brand.
  •  Identify key strategies to drive demand and deliver with flawless execution.
  • Demonstrate decision-making abilities around investment alternatives that mitigate risk and maximize return.
  • Development of marketing plans for key product drivers including but not limited to
  • Help to manage the brand P&L to drive top line sales and increase margin.
  • Analyze point of sale and store level data to determine trends and key performance indicators and business drivers.
  • Complete program analysis to determine ROI and make future recommendations.
  • Partner with Product Development and Packaging teams to deliver new products that fill a gap in the marketplace.
  • Offer strategic input based upon insights, customer feedback and competitive knowledge.
  • Leverage data, trends and support from Director and Market Research to help build a robust and actionable learning plan that addresses knowledge gaps in consumer, brand, product, business and marketplace learnings.
Education/Experience:
  • Bachelor’s degree required in Business, Marketing or related Discipline, MBA preferred.
  • 2+ years of brand management experience.
  •  New product innovations/launch experience preferred.
  • CPG experience/classically trained marketer preferred. Toy experience preferred.


 
Expired job
Expired job

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