Job description
Overview:
As the B2B Marketing & Analytics Coordinator, you will be responsible for assisting with the development and implementation of digital marketing campaigns. This role may also support other strategic business development initiatives. The ideal candidate is incredibly detail-oriented, able to implement and improve processes and standards, and has a passion for organization.
Responsibilities:
- Supporting B2B marketing, site messaging, and business reporting/insights
- Brief in site and email marketing needs to Iron Creative (for At Once and Pre-Book) per marketing calendar
- Request product page images and copy from cross-functional partners in advance of season switch
- Leverage a suite of tools to analyze and interpret marketing and A/B testing results
- Create, run, and deliver weekly and monthly business reporting
- Provide support, as needed, for additional ad hoc projects (potentially within Site Operations)
Requirements:
-Tools: Google Analytics, Mailchimp, Crazyegg, reflection
-Ideally this person will have experience with Marketing and Analytics, experience from internships ok
-1-3 years of experience in both preferred but can teach someone that is stronger in one and not the other
-Excel experience important as well as tableau