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Brand Manager

Job title: Brand Manager
Contract type: Freelance
Location: Portland, Multnomah, Oregon
Industry: Marketing
Remote: No
Reference: 407252
Contact name: Rianne McDonough
Job Published: January 01, 1970

Job description

24 Seven is partnering with a premier lifestyle brand to find a brand manager to join their team on a contract assignment.

Develop and manage a communications strategy and plan based on the Global and US brand direction set by the Director of Brand Communications and execute plans across all cross functional and relevant commercial teams

 

Key Accountabilities:

  • Point person for category alignment with Business Units, maintaining an in-depth knowledge of and contributing to category business goals and positioning strategy
  • Maintain an in-depth understanding of the target consumer and surrounding culture to ensure relevant consumer insights fuel all marketing elements
  • Partner with Global to understand the global strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the US market
  • Drive overall integrated Comms planning for key concepts and category initiatives, setting high level Communications goals and leading a cross functional team, including PR, In-store/Retail, Events, Product, Sports Marketing and Trade Marketing in the development and implementation of campaign strategies and executional plans
  • Manage internal and external design / agency partners to extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans
  • Drive the implementation of seeding plans in coordination with partner publishing, newsroom, EIM, and SPOMA
  • Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements
  • Manage the category brand budgets, open POs, track spending/invoices, and input into monthly forecasts

 

Knowledge Skills and Abilities:

  • Experience in developing integrated marketing communications programs
  • Strong understanding of how all the elements in the marketing mix affect consumer motivation
  • Experience developing innovative strategies and strong creative instincts
  • Strong customer-facing abilities; ability to partner and influence
  • Ability to lead and mobilize a cross-functional team without direct management responsibilities
  • Strong project management and planning skills
  • Strong presentation skills and extensive experience in building PowerPoint presentations
  • Experience working in or managing agency partnerships
  • Understanding of sporting goods industry and related retail channels a plus

 

Qualifications:

  • BA in marketing, advertising or related field
  • Minimum four years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency
  • Equivalent combination of education and/or experience may be substituted for degree
Expired job