Brand Manager, Beauty
Our client is looking for a skilled & passionate Brand Manager with proven experience in consumer goods to join their marketing team. As a Brand Manager, you are responsible for defining strategies and building annual consumer and channel brand marketing plans by understanding the consumer’s needs, customer and competitive landscape, business model metrics and market dynamics. This role will work closely with key customer teams to ensure success and growth at one of their leading retailers.
This role is for someone who thrives in an entrepreneurial environment with the ability to both work independently as well as collaboratively with key cross-functional stakeholders and the brand founder.
Principal Duties And Responsibilities
Collaborate with the Sr Director to lead development of brand strategy and annual brand marketing plans. This includes business objectives, consumer and channel strategies, and translation of strategies to the consumer through the marketing mix.
Business Results and Opportunity Assessment:
Analyze market and business to identify opportunities for growth, ensure objectives are being met and adjust plans to deliver against growth agenda. Lead post-launch analyses to share key learnings across the organization.
Business Plan and Project Management and Execution:
Manage key brand projects including, but not limited to, advertising, merchandising, promotions, and innovation to deliver on-time with executional excellence. Lead development of briefs that give focused direction to program teams/agencies to develop programs that build equity, drive household penetration, and deliver business results. Plan and flawlessly execute launch 360 marketing programs - including, but not limited to, assortment, launch toolkits, competitive deep dives, and support of digital/social/website.
Creative, Content and Connections:
Build brand equity and create value with an ecosystem of creative content and seamless connections thru to commerce. Define data-based audiences, set content strategy and partner internally and externally to deliver communications objectives and strong marketing ROI.
Lead through P/L and manage budgeting:
Own and manage your part of the marketing budget, ensuring cross-functional alignment, and year end budget performance and delivery. Knowledge of P/L and cost management is an asset.
Skills & Capability Development:
Develop business objectives, performance, personal development, and training plans. Provide coaching, feedback, and guidance.
Cross Functional Management:
Partner with internal teams and external agencies to ensure all product/seasonal activations are planned/executed on schedule and to budget.
Champion the Brand:
Drive alignment strategy with senior management and key commercial stakeholders. Responsible for consulting with cross-functional partners and driving alignment across the organization. Participate in key sales and marketing presentations.
Qualifications And Requirements
Bachelor’s Degree in related field of study
5 years of brand marketing/brand management experience
Beauty and Personal care experience is preferred, but not required.
Modern marketing capabilities in digital marketing will be highly valued.
Strong organizational and communications skills with the ability to work within a matrixed team, both internally and externally
Flexibility and willingness to take on additional responsibilities when needed
Problem solver who can deal with ambiguity
Action and results oriented
Any offer of employment is contingent on providing proof of COVID-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.