Brand Marketing Coordinator

Job title: Brand Marketing Coordinator
Contract type: Full-time
Location: New York
Industry: Marketing
Remote: No
Reference: 414153
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

Brand Marketing Coordinator

SUMMARY: The Brand Marketing Coordinator is responsible for overall brand maintenance across platforms helping to implement effective strategies within the marketing and social teams. This role supports and reports to the Sr Marketing Manager in the creation and activation of plans which maximize brand awareness and ultimately drive sales.



o Act as the point of contact for all US brand marketing communication

o Develop and manage campaigns and budgets with social media creators and influencers on TikTok, Instagram and other platforms

o Identify, recruit, and activate influencers and build relationships with creators, influencers, managers, and agents

o Help with deck creation and creative copywriting for social channels, presentations, etc.

o Researching new ideas, collaborations, and category concepts to engage customers, and drive brand awareness

o Assist in day-to-day management of social media platforms (Facebook, Instagram, YouTube, TikTok, etc.) by publishing, monitoring, creating content, etc. This person will need to stay current with the beauty industry and competitors and maintain a social media presence interacting with social media influencers. Will need to be pro-active and reactive in a timely manner

o Collaborate and advise on retail marketing initiatives and assist in the organizing of promotional activities/events and traditional or digital campaigns

o Brainstorm and develop ideas for creative marketing campaigns



• 1-2 years of marketing experience, preferably within the beauty industry

• Deep passion for social platforms like TikTok and Instagram

• Experience running successful influencer campaigns

• Ability to manage multiple projects at once

• Passion for delighting clients and going above & beyond

• Keen eye for detail with the foresight to think about the bigger picture

• Super organized, able to manage a ton of things simultaneously

• Results driven and analytical


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