Job description
Leading Homewear company is seeking is expand the team in Los Angeles and is hiring a PR & Branding Manager- Translate global brand mission/ values/ strategies and adapt them into a US local brand plan
- Brand expression across all media (owned/ digital/ traditional) and across all channels (online/ of-line) and Lead creative/ content development across all paid media (digital/ traditional) as well as for owned media (Social/ website), by developing agency briefs and giving directions
- Parnter with external PR agencies
- Develop and manage overall go-to-market marketing plans, incorporating and creating synergies between online and offline communication activities
- Establish and track overall brand growth metrics (key attributes such as awareness/ recognition/ comprehension etc.); and measure and report KPI for marketing campaigns
Expired job