Job description
Brand Marketing Specialist
Client Overview:
Our client is the is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S.
Brand Marketing Specialist Overview:
The Brand Marketing Specialist is responsible for developing, executing, and monitoring day-to-day social media and marketing tactics.
Brand Marketing Specialist Responsibilities:
- Responsible for managing effective marketing campaigns
- Provide day-to-day social media support
- Work collaboratively with production, sales, public relations, legal, digital and content creation teams
- Must have in-depth knowledge and understanding of social media platforms (i.e., Facebook, Twitter, Instagram, YouTube, etc.) and how they can be leveraged to grow our brands
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Prepare monthly updates, bench marking success of all podcast promotional efforts and review analytics to provide insight
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Stay up-to-date on marketing trends, social media tools and applications using performance data to inform future strategies
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Execute paid media campaigns to support new and existing podcasts
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Manage any specialty social media campaigns (contests, sweepstakes, etc.)
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Availability to update channels and respond on weekends and evenings as needed
Brand Marketing Specialist Qualifications:
- BA/BS degree in Marketing, Journalism, Communications or related field
- At least 2 years of post-graduation social media/digital marketing experience
- Marketing, social media or public relations internships while pursuing college degree
- Knowledge of digital and social media trends
- Comfortable working with a variety of social media dashboards and listening tools
- Must have superior time management skills