Job description
Client Overview:
Our client is home to more than 750 original podcasts that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between
Brand Marketing Specialist Overview:
The Brand Marketing Specialist is responsible for developing, executing, and monitoring the day-to-day social media and marketing tactics for the podcasts of a media company.
As the Brand Marketing Specialist, you will be responsible for:
• Responsible for managing effective podcast marketing campaigns
• Provide day-to-day social media support to podcast brands
• Work collaboratively with production, sales, public relations, legal, digital and content creation teams
• Must have in-depth knowledge and understanding of social media platforms (i.e., Facebook, Twitter, Instagram, YouTube, etc.) and how they can be leveraged to grow our brands
• Prepare monthly updates, bench marking success of all podcast promotional efforts and review analytics to provide insights
• Stay up-to-date on marketing trends, social media tools and applications using performance data to inform future strategies
• Execute paid media campaigns to support new and existing podcasts
• Manage any specialty social media campaigns (contests, sweepstakes, etc.)
• Availability to update channels and respond on weekends and evenings as needed
Brand Marketing Specialist Qualifications:
• BA/BS degree in Marketing, Journalism, Communications or related field
• At least 2 years of post-graduation social media/digital marketing experience
• Marketing, social media or public relations internships while pursuing college degree
• Knowledge of digital and social media trends
• Comfortable working with a variety of social media dashboards and listening tools
• Must have superior time management skills
• Strong written and verbal communications skills; commitment to consistent messaging and brand guidelines
• Ability to build and maintain relationships
• Demonstrated ability to multi-task while working in a fast paced environment, exceptional organizational and interpersonal skills, ability to prioritize and work independently
• Proficiency in MS Office and G Suite, Adobe: Photoshop a plus
• Creative, strategic thinker who can contribute ideas and collaborate on marketing strategies