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Brand Marketing Specialist

Job title: Brand Marketing Specialist
Contract type: Freelance
Location: Atlanta
Industry: Marketing
Remote: No
Reference: 409646
Contact name: Christine Lyle
Job Published: January 01, 1970

Job description

Client Overview:

Our client is home to more than 750 original podcasts that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between

 

Brand Marketing Specialist Overview:

The Brand Marketing Specialist is responsible for developing, executing, and monitoring the day-to-day social media and marketing tactics for the podcasts of a media company. 

As the Brand Marketing Specialist, you will be responsible for:

•    Responsible for managing effective podcast marketing campaigns

•    Provide day-to-day social media support to podcast brands
•    Work collaboratively with production, sales, public relations, legal, digital and content creation teams
•    Must have in-depth knowledge and understanding of social media platforms (i.e., Facebook, Twitter, Instagram, YouTube, etc.) and how they can be leveraged to grow our brands
•    Prepare monthly updates, bench marking success of all podcast promotional efforts and review analytics to provide insights
•    Stay up-to-date on marketing trends, social media tools and applications using performance data to inform future strategies
•    Execute paid media campaigns to support new and existing podcasts
•    Manage any specialty social media campaigns (contests, sweepstakes, etc.)
•    Availability to update channels and respond on weekends and evenings as needed
 

 

 

 

 

Brand Marketing Specialist Qualifications:

•    BA/BS degree in Marketing, Journalism, Communications or related field
•    At least 2 years of post-graduation social media/digital marketing experience
•    Marketing, social media or public relations internships while pursuing college degree
•    Knowledge of digital and social media trends
•    Comfortable working with a variety of social media dashboards and listening tools 
•    Must have superior time management skills 
•    Strong written and verbal communications skills; commitment to consistent messaging and brand guidelines
•    Ability to build and maintain relationships
•    Demonstrated ability to multi-task while working in a fast paced environment, exceptional organizational and interpersonal skills, ability to prioritize and work independently
•    Proficiency in MS Office and G Suite, Adobe: Photoshop a plus
•    Creative, strategic thinker who can contribute ideas and collaborate on marketing strategies 
 

Expired job
Expired job

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