Job description
Position Objective:
Assist the Brand Partnerships Manager with evaluating, planning, executing and tracking brand partnership and sponsorship events and activations. Assist in the development of the brand partnership and sponsorship strategy, tracking assets and deliverables and reporting ROI. This role will also manage several administrative functions, including vehicle logistics, event management and budget tracking. This position will also support the Manager of Experiential Marketing and Director of Experiential Marketing in an administrative function as needed. This position will engage and collaborate with various internal departments to ensure that all event programs follow company directives, remain within budgetary constraints, and adhere to brand standards.
Primary Responsibilities:
• Provide support for the Brand Partnerships Manager with the day-to-day coordination of contractual fulfillment for partnerships and sponsorships, including relationship development, tracking/measurement/ROI, presentations/recaps, prospect/lead generation – while maintaining a priority focus on the PCNA’s marketing, sales and promotional objectives
• Assist in the facilitation of all aspects of brand partnership and sponsorship programming and event planning, including site selections, vendor negotiation, vehicle logistics, marketing and PR messaging and campaigns, onsite staffing and post event reporting
• Provide administrative support through meeting preparation, ordering/packing/shipping supplies and event materials, executing purchase orders and triple bidding all supplier vendors per PCNA’s procurement and finance guidelines
• Manage vehicle fleet needed to support brand partnership and sponsorship events – including inventory management, scheduling, transport, billing, on-site logistics, etc.
• Manage and coordinate with vendors/suppliers as it related to vehicle transport and detailing, staff management, event flow, marketing materials, security, environment cleaning and other event services like floral and catering
• Manage travel, lodging, and expenses where necessary
• Track and report budget expenditures for brand partnerships and sponsorships and process final invoices from suppliers
• Assist in execution of partnership and sponsorship events within time and budgetary constraints, while delivering results that meet or exceed expectations
• Required travel is up to 50% in the daily growth and development of assigned campaigns
Qualifications:
Education: 4-year degree in Marketing, Advertising, Business or related field/experience
Experience
(Job and Industry):
• Minimum 2+ years of work experience in marketing, preferably with a focus on partnerships, sponsorships and events
• Experience collaborating cross-departmentally and ideating, managing, planning and executing large-scale projects
• A knowledge of marketing trends and the ability to identify big opportunities on a regional and national level
• An understanding of traditional and non-traditional brand marketing strategies
• An understanding and working knowledge of marketing communications and storytelling with an emphasis on content in the digital and social media landscape
• A track record of thoughtful execution of innovative ideas
• Experience managing third party vendors and onsite logistics
• Automotive industry experience is a plus