Timing
: ASAP
Duration: Ongoing full-time
Hours per week: 40+
Location: Denver, CO (hybrid onsite Mon/Wed/Thurs, remote Tues/Fri)
One of our small agency clients is looking for a Broadcast Media Director to join their team asap for an all-new position on their activation/buying team.
This Broadcast Media Director will be responsible for overseeing all aspects of broadcast media buying for the agency and its clients, and must have proven experience managing/leading a small team of buyers (7-10 direct reports).
The Broadcast Media Director must be a subject matter expert in the broadcast landscape, with expert level knowledge of traditional linear TV, connected TV (CTV), radio, and emerging broadcast platforms; able to provide strategic guidance to clients and internal teams, and drive innovation with video/audio buying practices and media ops/reconciliation to achieve superior results.
Ideal Media Director candidates will have:
– At least 10+ years of experience in broadcast media buying
– At least 5+ years in a formal leadership or management role with 7-10 direct reports.
– Demonstrated ability to motivate, develop, and retain a high-performing team.
– Strong understanding of the evolving broadcast landscape, including Connected TV (CTV), OTT, and programmatic TV.
– Proven track record of media strategy development, successful negotiation, broadcast buying and buy management and a deep network of industry contacts.
– Exceptional leadership, communication, and presentation skills.
– Highly analytical with the ability to interpret data and translate it into actionable insights.
– Fully proficient with industry standard tools and platforms (i.e. STRATA, Mediaocean, Nielsen, Comscore).
Job Responsibilities:
Leadership and Team Development:
– Lead, mentor, and inspire a high-performing team of broadcast media buyers, fostering a culture of accountability, collaboration, and continuous improvement.
– Develop and implement individualized growth plans for team members, providing regular performance feedback and opportunities for skill enhancement.
– Act as a trusted leader and escalation point for the team, resolving complex issues and ensuring the team has the resources and support needed to succeed.
– Recruit, onboard, and train new talent, building a pipeline of skilled professionals for the agency.
Strategic Vision and Client Partnership:
– Collaborate with planning teams to set the strategic direction for all broadcast media initiatives, ensuring alignment with agency goals and client objectives.
– Work across individual market-level buys to ensure the work of individual buyers is laddering back to the overarching strategy set for each initiative.
– Serve as the primary broadcast subject matter expert for key clients and internal stakeholders, providing proactive, forward-thinking guidance on market trends and opportunities.
– Champion new approaches and technologies, leading the adoption of innovative buying strategies to deliver a competitive advantage for our clients.
Act as a “Player / Coach” within Buying Operations:
– Deep Dive into Specifics and Media Process Ownership, actively reviewing and refining workflows for buying, order placement, and market analysis.
– Active Collaboration on Execution: Proactively collaborate with individual team members on mission-critical, detail-oriented tasks, serving as a working partner rather than just an overseer. This participation includes, but is not limited to:
— Market Buying Participation: Stepping in to directly assist or lead negotiations on complex individual market buys or those requiring sophisticated financial structuring.
— Billing and Reconciliation: Participating in the processes for market billing reconciliation to ensure absolute accuracy, adherence to contracts, and timely resolution of discrepancies.
– Process Documentation and Training: Translate deep process knowledge into actionable training materials and standard operating procedures, ensuring team members are consistently executing to the highest standards.
– Quality Assurance and Troubleshooting: Act as the final quality control point for complex deliverables and actively participate in troubleshooting and problem-solving operational bottlenecks or technical integration issues that impact the team’s ability to execute flawlessly.
Operational Excellence:
– Oversee all broadcast negotiations, ensuring the agency secures the most favorable rates, value, and programming for our clients.
– Establish and enforce best practices, processes, and standards for broadcast buying to maximize efficiency, accuracy, and effectiveness.
– Collaborate cross-functionally with planning, analytics, and digital teams to ensure seamless, integrated media strategies.
Budget Management and Financial Accountability:
– Manage and forecast multi-million-dollar broadcast media budgets, ensuring all campaigns are executed on time and on budget.
– Drive a culture of financial responsibility and accountability within the team.
*Hybrid onsite Mon/Wed/Thurs
**Eligible for full benefits/perks – health insurance, 401k w/ match, life insurance, continued education stipend, health/wellness reimbursement, unlimited PTO + holidays, etc.
