Job description
Client Overview:
Our client is a leading global fragrance company that is looking for a Consumer Engagement Manager to join their team!
Responsibilities:
- Have knowledge of US media landscape and have contact/relations with key editors
- Write press releases, pitches for key launches, product send outs, sample coordination
- Assist in managing PR agency support on key projects
- Content planning - collaborate with SVP Consumer Engagement, Global Marketing & Sales, license partners and agencies to facilitate/ideate compelling content for organic and paid social media efforts
- Develop and maintain social communications calendars with marketing/license partners/agencies
- Coordinate and work with SVP on shoot schedule with photographers, helping on briefs, provide inspiration shots, props, backdrops,
- Identify and make proposals on key relevant influencers
- Compile seeding lists
- Work closely with media buying agency to ensure timelines are being met and advertising strategy is in line with brand Marketing priorities and goals
- Monitor digital and social advertising campaigns closely
- Liaison between creative department, marketing and ad agency to produce and traffic ads
- Partner with sales seasonally to maximize efficiencies and lower costs
- Meet regularly with marketing teams to ensure that scent approvals across producers
- Create professional media presentations/ decks to share campaigns with sales team and retailers
- Budget Management
Qualifications:
- 3+ years of social media/PR experience
- has a finger on the pulse of current trends & culture
- Agile, flexible and social media savvy
- Excellent written and verbal communication skills
Expired job