Job description
Client Overview:
Our client is a leading retailer. Their innovative, highly strategic, and transformative approach drives them as the most well-known and successful brand.
Content Specialist Overview:
As the Content Specialist, you will be responsible for leading the creation of business and consumer product experience. You will also be responsible for assisting with research, digital experience strategy, campaign execution, optimization, and content development.
Content Specialist Responsibilities:
• Lead in the creation of business and consumer product experience and execute digital experience strategies and marketing tactics across multiple channels
• Improve content to increase customer comprehension and meet consumer needs; restructure navigation, data, content, checkout flow, and page elements to enhance the customer experience
• Establish and maintain strong relationships cross-functional team members, including other content strategists, architects, designers, researchers, product managers and engineers
• Oversee the promotions process effective use of available promotional space; conduct trend research and analyze data to provide best-in-class digital experiences
Content Specialist Qualifications:
- 2-3 years of digital content strategy and creation experience
- Experience brainstorming work across the breadth of banners
- Experience writing copy for social platforms
- OMNI channel experience (in-store signage, digital signage, web, email, social (organic) – all digital channels
