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Content Strategist

Job title: Content Strategist
Contract type: Full-time
Location: Atlanta
Industry:
Remote: Yes
Reference: 412047
Contact name: Christine Lyle
Job Published: January 01, 1970

Job description

Content Strategist

Client Overview: 

Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaigns, CRM, and analytics tools. Mailchimp Design comprises brand studio, design ops, CX design, and UX design.

 

Content Strategist Overview:

We’re hiring a Content Strategist to join our centralized content strategy team to support a mix of customer marketing and engagement projects as well as content design consulting with our product teams. We’re looking for someone to operate end-to-end across the customer experience, including website, app, and campaign content. You'll partner with small cross-functional project teams, while enjoying the camaraderie and resources of a large design organization of 150+ designers, writers, and researchers.

Content Strategist Responsibilities:

·         Collaborate with marketing, research, design, and product teams to understand requirements, identify users’ content needs, and align on business goals

·         Develop and communicate content recommendations to project teams, including audit findings, messaging frameworks, experience maps, content models, and product copy

·         Advocate for content discovery and planning, and align with other content practitioners to create connected content experiences across the customer journey

·         Review campaign touchpoints and deliverables to ensure cohesion and quality through narrative strategy and voice and tone

·         Test and refine content based on analytics, user feedback, and other performance data Present work and effectively communicate methodologies to a broad audience, including peers, cross-functional teams, and executive leadership

 

Content Strategist Qualifications:

·         Experience as a content strategist, content designer, copywriter, or related position, ideally in a product-focused environment

·          You love to translate complex concepts into content that is clear, concise, and human

·         You understand user experience and content optimization principles across channels (web, email, and social media) and devices, including basic IA, wayfinding, and SEO principles

·         You have experience working with content management systems

·         You are a strong communicator and cross-functional collaborator

·         You’ve used Google Analytics or other analytics platforms

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