Job description
Position Summary:
The Copywriter is responsible for maintaining the brand’s voice across all written touch points, including concepting campaign story lines copy needs across all mediums including web, social, online advertising, consumer catalog, advertising, and trade collateral.
Responsibilities include but are not limited to:
- Collaborating with the creative and marketing teams to establish the copy asset needs across season and campaign. Work directly with creative to execute established communication tactics, such as advertisements or catalog narratives. Overall be the direct point person for all brand copy from concept to execution.
- Audit and write or edit all consumer facing website copy for landing, PDP and blog pages. Write all copy for email blasts as well as online advertising. Understand the challenge of bridging brand story with technical copy needs (SEO).
- Write copy as needed for all marketing collateral needs from social media, event posters/brochures, consumer/trade collateral, presentations/PowerPoints.
- Establish a quality driven proofing process, to ensure all copy published by the brand is compelling, accurate and culturally accurate. Enlist the support of internal/external resources to ensure success.
- Assist in the research of relevant lifestyle stories or potential ambassador relationships to help bring to life content for the brand.
- Conduct interviews with campaign characters to be used in blogs, catalog editorial, and video pieces.
- Collaborate with Hawaiian language experts to ensure the brand’s use of language, phonetic pronunciation and diacritics is accurate and culturally respectful.
- Establish streamlined management tools and performance KPI’s to efficiently manage event execution and drive new customer acquisition and retention. Continually improve the effectiveness events through regular KPI review and project debriefings.
- Scale up copy resources when necessary, research/recruit 3rd party copywriters and manage their deliverables as needed.
Requirements:
- Bachelor’s degree required - BA/BS degree
- This position requires solid experience in brand copy writing. 2-5 years of related professional experience, agency or client-side.
- Thorough knowledge of general writing rules/grammar, branding, product launch planning, marketing collateral development and social media communication.
- Must possess strong presentation skills. Strong written and oral communication skills required.
Expired job
