Job description
Who We Are
Our client, a beauty brand is looking for a Copywriter to join their team. They are looking for a Copywriter who has experience writing for both brand and performance marketing channels. Owning copy initiatives across several platforms, this is an exciting opportunity to play an integral role in helping to develop the brands voice, its mission-driven messaging and to educate on its high-performing, highly-rated products.
The Copywriter will have strong organization, project management and communication skills. They will have an understanding of how to optimize messaging for both online and offline channels, with a heavy focus on digital marketing copy. They will get the customer perspective and how to adapt storytelling. They thrive in fast-paced environments, can effectively juggle projects and exhibit a scrappy, roll-up-your-sleeves spirit.
This manager-level role will report to the Sr. Director of Brand Marketing, offering an opportunity to be part of building a rapidly growing business that values collaboration and pushing creative boundaries.
Key Responsibilities:
- Manage copy initiatives for e-commerce emails, website, retail marketing collateral, PR and Influencer collateral, organic and paid social media, product naming and all packaging.
- Support copy strategy for 360 degree marketing campaigns, creating writing that delivers a healthy balance of results and inspired creative work.
- Help to develop copy workflows, owning end-to-end autonomous project management
- Own proofreading and fact-checking process.
- Partner with e-commerce to A/B test marketing copy and help build understanding around what drives the best results across platforms.
- Help to evolve brand voice and copy best-practices, upkeeping a guide to be shared with internal and external stakeholders.
- Develop a deep understanding of marketing compliance laws and keep the team on top of new regulations as the advertising and cosmetics industries evolve.
- Evolve and flex our digital voice based on emerging market trends while maintaining the brand’s personality and attitude.
- Play a key part of fostering an environment of collaboration, inclusivity, curiosity and creativity across teams.
Qualifications:
- 4+ years as a copywriter, with experience working across both brand marketing and performance marketing channels
- Exceptional writing and proofreading skills, plus attention to detail
- Experience writing both short and long-form copy
- SEO experience strongly preferred
- Impeccable project management, organization, and communication skills
- Ability to work independently and collaboratively across multiple projects, juggling projects and internal clients
- Can communicate brand with consistency
- Comfort with data and using it to optimize marketing strategies
- Experience and passion for beauty and the rapidly-evolving digital landscape
- Experience working in a startup or high-growth environment is preferred
Expired job
