Job description
A conceptual, strategic copywriter responsible for the creation and execution of 360 degree campaigns for a travel-related credit card. Experience with both brand and response-driven communications is ideal, as the copywriter is responsible for delivering big ideas, as well as more tactical, performance-driven executions. The copywriter collaborates with an art director to create content across a variety of media, including online video, digital banners, paid social across multiple platforms, email, direct mail, and landing pages, as well as brand integration and concepts for branded content. A passion for travel is a plus.
Core Competencies
- Demonstrates strong writing skills in both headlines and scripts
- Strong strategic thinker who can translate a brief into big conceptual ideas
- Ability to turn a big idea into a 360 degree campaign, including more tactical executions
- Ability to adopt writing style to an established brand voice
- Knowledge of best practices across digital and social channels
- Experience writing for digital and paid social channels
- Ability to write to restrictive word counts
- Highly detail-oriented and organized
- Comfortable managing a heavy volume of deliverables
- Delivers high-quality work with an emphasis on quality control
- Able to digest client feedback and effectively revise work
- Can multitask and manage changing priorities
- Able to collaborate with team members across all departments and respect/follow processes
- Good communicator
- Team player
Mastery
- Able to communicate and present work with confidence and clarity
- Can present work within a strategic framework
- Ability to present work to clients and effectively field comments/questions
- Strong knack for nurturing relationships and resolving problems with an appropriate mix of verbal and written communication
Academic/Educational Requirements
- Bachelor’s degree or relevant experience
Required Skills/Experience
- 4+ years of experience in a copywriting role
- Proficiency with Microsoft Word
- Knowledge of digital trends, innovations in culture, technology, and social media
- Excellent communication skills
- Upbeat, positive attitude
- All applicants must provide samples via a link to an online portfolio of recent work
Expired job