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Creative Strategist - Performance Marketing

Job title: Creative Strategist - Performance Marketing
Contract type: Full-time
Location: Carson, Los Angeles, California
Industry: Creative
Remote: No
Reference: 407175
Contact name: Athena Kwey
Job Published: January 01, 1970

Job description

Our client, a multiplatform media company is looking for a Sr. Creative Strategist with direct response/performance marketing experience. This is a FTE opportunity that is fully remote.

Creative Strategists are paired with Video Editors, and they together strategize and finalize around various cuts/presentations of video assets that are shot on-site inoffice-studio. Direct experience with Direct Response advertising creative in Performance Marketing is highly preferred.

Are you a storyteller with a strong background in writing, producing and creating videos that cause an emotional reaction in viewers with a wide-spread reach? Are you looking for the next step in your career by combining your love of writing with people management?

The ideal candidate is fueled by a passionate sense of curiosity for 'why' video advertisements work & how social media trends go viral! Best candidates have a mixed background in writing, producing, data analysis, production and business or sales.

Responsibilities:

• Data Analysis: Decode Facebook Ads Manager data and apply what the metrics are saying to optimize creatives to win. This might be changing on-ramps, visuals, narratives or using a new user voice to target different personas.

• Read social media comments at scale to empathize with our viewers and write scripts that can speak to new audiences and convert them to customers for our partners.

• Creative Storytelling: Ideate, script and produce up to 10 new video concepts each week while guiding junior strategists on their own book of business.

• Project management: Work across accounts with the VP of Creative, Creative Director, team of directors, editors and producers.

• Win: Drive results that increase clients’ marketing budgets quarter over quarter.

Qualifications:

• Bachelor's degree in a related field or equivalent experience.

• 3+ years of writing experience

• 2+ years experience using Facebook Ads Manager

• A portfolio of digital content you have helped create (or created yourself), and the ability to talk about the strategy that informed each piece in the portfolio

• 3+ years of experience in storytelling

• Combination of excellent conceptual and copywriting skills

• Able to combine streamlined copywriting and visual narratives into one medium

• Direct Response work examples

• Facebook and Instagram product knowledge required, TikTok a big plus

• Ability to bring ideas to life on a white board, big stage presentation, or finished content

Send your resume today!

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