Our client, a multiplatform media company is looking for a Sr. Creative Strategist with direct response/performance marketing experience. This is a FTE opportunity that is fully remote.
Creative Strategists are paired with Video Editors, and they together strategize and finalize around various cuts/presentations of video assets that are shot on-site inoffice-studio. Direct experience with Direct Response advertising creative in Performance Marketing is highly preferred.
Are you a storyteller with a strong background in writing, producing and creating videos that cause an emotional reaction in viewers with a wide-spread reach? Are you looking for the next step in your career by combining your love of writing with people management?
The ideal candidate is fueled by a passionate sense of curiosity for 'why' video advertisements work & how social media trends go viral! Best candidates have a mixed background in writing, producing, data analysis, production and business or sales.
• Data Analysis: Decode Facebook Ads Manager data and apply what the metrics are saying to optimize creatives to win. This might be changing on-ramps, visuals, narratives or using a new user voice to target different personas.
• Read social media comments at scale to empathize with our viewers and write scripts that can speak to new audiences and convert them to customers for our partners.
• Creative Storytelling: Ideate, script and produce up to 10 new video concepts each week while guiding junior strategists on their own book of business.
• Project management: Work across accounts with the VP of Creative, Creative Director, team of directors, editors and producers.
• Win: Drive results that increase clients’ marketing budgets quarter over quarter.
• Bachelor's degree in a related field or equivalent experience.
• 3+ years of writing experience
• 2+ years experience using Facebook Ads Manager
• A portfolio of digital content you have helped create (or created yourself), and the ability to talk about the strategy that informed each piece in the portfolio
• 3+ years of experience in storytelling
• Combination of excellent conceptual and copywriting skills
• Able to combine streamlined copywriting and visual narratives into one medium
• Direct Response work examples
• Facebook and Instagram product knowledge required, TikTok a big plus
• Ability to bring ideas to life on a white board, big stage presentation, or finished content
Send your resume today!