CRM, Email, and Retention Manager

Job title: CRM, Email, and Retention Manager
Contract type: Full-time
Location: San Francisco
Industry: Marketing
Remote: No
Reference: 422198
Contact name: Kelsey Gage
Job Published: January 01, 1970

Job description

Job Listing: CRM, Email, and Retention Manager

We are looking for a collaborative, motivated and detail-oriented self-starter to join the Marketing team at our company. Reporting to our Senior Director of Customer Acquisition and Retention, this role will oversee our Customer Retention efforts.

This is a high visibility position and will be a key member of the team to drive improved customer repurchase rates and LTV. This person will oversee a marketing coordinator for email to start.

Essential Job Functions: 
  • Develop and own retention metrics and KPI’s (e.g. cohort analysis, innovative CRM approaches, etc.) in partnership with our data team. Own and oversee our day-to-day email and SMS marketing strategies. Can step into being ‘hands-on’ in Klaviyo to help with email and SMS. 
  • Oversee our print tactics.
  • Work cross functionally to drive other CRM and retention projects.
  • Drafting briefs for email, ads, images and other creative requests.
  • Assist with activations of new customers post-first touch.
Required Skills:
  • Bachelor's degree or equivalent from four-year college or university Experience level: 3+ years of digital marketing experience, preferably in CRM and email.
  • High level of initiative, able to work independently on multiple projects and tasks in a fast-paced environment
  • Strong interpersonal skills with the ability to effectively operate with high energy and flexibility in a constantly evolving team environment
  • Strong organizational, analytical and critical-thinking skills
  • Strong written and verbal communication skills
  • Able to solve customer problems, make decisions and take calculated risks in order to meet partner expectations in a manner consistent with company goals and policies.
  • Positive, energetic disposition and detail orientation with outstanding follow-through 
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