Our client is looking for a CRM Manager who will be in charge of managing the calendar, scheduling, asset management and successful deployment of all email marketing campaigns.
You will also:
Align and collaborate email marketing leads to continually share learnings and improve strategies.
Own all reporting in partnership with our eComm and CRM partner vendors.
Understand our customer segmentation and customer journey; Using data and creativity, explore and test new segments; Understand where customers come from, their motivations, their shopping patterns, and how we can continue to engage and delight them
Identify KPIs and reports needed to continue growing the CRM program
Develop retention strategies that enable 1:1 marketing personalization for each customer and lead
Plan CRM campaigns that will increase repeat purchases as well as cross-category attachment rates, including email, SMS, direct mail, content, push notifications, referral, and/or media channels
Work closely with media, website, customer service, creative, and data teams to plan and execute campaigns
Identify opportunities for A/B tests in segmentation, creative and messaging to constantly look for ways to drive improvements in KPIs
Strategically utilize sales and promotional strategies to drive results without detracting from brand
Manage promotional calendars to effectively delight our customers
Evaluate vendors and tools to execute an effective CRM program
Lead best practice first load logic, householding and data enrichment projects.
Understand dynamic modeling
Build best in class reporting.
Forecast the impact of CRM initiatives
Mentor, collaborate with, and empower the CRM team
Review the competitive landscape and implement best practices for CRM marketing
Qualifications and Skills:
5+ years working on retention, CRM, loyalty, media, email, or lifecycle marketing campaigns
Experience with managing a team
Data-driven and analytical; strong Excel skills
Experience with segmentation, customer journey planning, and email or SMS A/B tests
Previous experience with ESPs, such as Klaviyo, Sailthru, Iterable, etc.
Experience with referral and loyalty programs is a plus
Experience querying in SQL – R code or Python preferred
Working knowledge of HTML, CSS, and/or XML is a plus
Experience with email or SMS personalization and dynamic coding is a plus
Familiar with email compliance and GDPR is a plus
Ability to manage projects across teams and with competing priorities
Strong communication skills