Job description
Our client is seeking a digital communications specialist to join their growing marketing team. This person will be crucial to the growth of the owned and earned media channels as well as the development of digital marketing assets. The digital communications specialist will be responsible for curating content campaigns, project managing content production and executing owned media strategy, and project management to meet marketing plans. Tech industry experience is required for this role.
Our client provides business and technology consulting services that bring their clients closer to their customers, their data and their content. They are trusted partners in strategy, process, solution evaluation and implementation across multiple industries. They specialize in Program Management, Digital Media Supply Chain, IP & Rights Management, Data & Analytics, Customer Experience & Salesforce, and cyber security.
About You:
- You have exemplary attention to detail, and demonstrate strong analytical and communication skills.
- You bring an innovative spirit and a superior work ethic to every task.
- You face new challenges with an investigative and analytical mindset.
- You are passionate about digital marketing and media trends.
Responsibilities:
- Facilitate scaling brand and company awareness project managing, publishing, and maintaining content.
- Oversee day-to-day management and execution of content campaigns across owned media
- Limited copywriting for corporate and employer brands
- Copy edit and proof content for brand consistency across media
- Ensure progress on owned media platforms by using social listening and analytical tools such as Social Studio, Later, Google Analytics, Google Search Console and others
- Lead content projects with marketing’s internal working groups and 3rd party contributors
- Communicate updates on digital media projects to internal departments and all staff
- Create list emails, and automated engagement campaigns for lead nurturing/drip marketing
- Assist with the retrieval and customization of product slides and presentations using Google Slides, Microsoft Powerpoint, Figma or Keynote
- Engage with subject matter experts and team members to develop digital content ideas and capture written and visual content for web and social media channels.
- Stay up to date on digital marketing and social media industry developments to make the most of emerging technologies.
Basic Qualifications:
- 3-5 years marketing or PR experience
- Professional writing or copy editing experience
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Proficient computer skills, with emphasis on Google Workspace, Adobe
- Strong communication skills; highly organized and efficient
- Motivated to work in a complex and high energy environment
Preferred Qualifications:
- Knowledge of Salesforce Marketing Cloud and Pardot applications
- Experience with email marketing, drip campaigns
- Experience with business to business marketing or sales
- General knowledge of Search Engine Optimization and internet ranking for web content
- Knowledge of and passion for digital marketing and media trends
Required Education :
- Bachelor’s Degree in communications, journalism, business, marketing or a related field.