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Digital Marketing Coordinator

Job title: Digital Marketing Coordinator
Contract type: Freelance
Location: Mississauga
Discipline: Marketing
Remote: Yes
Reference: 408304
Contact name: Lyzza Legaspi

Job description

Client Overview:

Our client is a renowned e-commerce platform with an increasingly large global footprint. Their innovative and customized approach has paved the way for a digitally forward future.

 

Digital Marketing Coordinator Overview

As the Digital Marketing Coordinator, you will help elevate the brand’s digital presence and drive demand via digital campaigns. You will work closely with cross-functional teams to develop a paid media plan for social channels, identify partnership and activation opportunities, and ensure the brand message is articulated consistently across channels.

 

Digital Marketing Coordinator Responsibilities

· Drive and accelerate business growth through digital marketing initiatives by working cross-functionally with business, production, and creative teams

· Design, develop, and execute digital marketing campaigns across channels including email, paid & organic social, SEM/display

· Work closely with creative teams to create unique, eye-catching assets to be utilized across campaigns

· Employ storytelling capabilities to create an engaging, relatable, and authentic brand voice

· Develop regular output of content using target keywords to improve search rankings

· Conduct ongoing testing and analysis on all campaigns, make informed decisions that optimize performance

· Manage day-to-day operations that adhere to long- and short-term goals

 

 

Digital Marketing Coordinator Qualifications

· 2-5 years ad agency experience

· Experience with campaign management tools (DCM, Google Campaign Manager, etc.)

· Tag management experience (Adobe Audience Manager, Google Tag Manager, Tealium)

· Microsoft Office & Adobe Creative Suite proficiency

· Strong understanding of content calendars and scheduling

· Attention to detail and strong communication skills (both written and

· Understanding of paid social strategies and  Adobe Analytics/Google Analytics experience is an asset

Expired job