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Digital Marketing Coordinator (Beauty)

Job title: Digital Marketing Coordinator (Beauty)
Contract type: Full-time
Location: Albany
Discipline: Marketing
Remote: No
Reference: 430408
Contact name: Bridget Mascolo
Job Published: January 01, 1970

Job description

Role Overview: We are looking for a Email/Digital Marketing Coordinator to join our Digital + Ecommerce team. You will be responsible for the day-to-day execution of emails, for multiple markets (US, Europe, Canada). You will create, implement, analyze, and report on new strategies (segments, workflows, A/B test) to improve business KPIs.

Digital Marketing Coordinator Responsibilities:

  • Schedule, build and deploy all marketing initiatives, including marketing campaigns and triggered email campaigns.
  • Assist in building and maintaining CRM segments, maximizing email subscribers, and minimizing unsubscribes.
  • Own and maintain digital marketing calendars across multiple geographies (US, UK, EU, CAN, AP).
  • Support email marketing manager in developing segmented email marketing campaigns.
  • Liaise with other departments (marketing, creative, sales) to ensure the digital marketing assets are correct and up to date.
  • Own all aspects of email production for several markets, ensure that creatives are correct.
  • Setup A/B testing campaigns to optimize open rate, click rate, conversion rate.
  • Provide monthly reports detailing email KPIs. Evaluate campaigns and provide recommendations on how to consistently improve.

Digital Marketing Coordinator Qualifications:

  • Bachelor's degree from four-year college or university; or 1-2 years related experience and/or training; or equivalent combination of education and experience.
  • 1-2 years of experience in e-commerce or digital or email marketing
  • Beauty and/or prestige/luxury brand experience preferred.
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