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Digital Marketing Manager

Job title: Digital Marketing Manager
Contract type: Full-time
Location: New York, New York
Industry: Marketing
Remote: No
Reference: 405687
Contact name: Rachel Feinbloom
Job Published: January 01, 1970

Job description

Our client is a growing, CPG brand within the food space looking to add a Digital Marketing Manager to their team!


Responsibilities:

•    Plan and execute digital marketing across multiple channels, including SEO/SEM, marketing database, email, social media, website, and display
•    Plan and execute marketing e-commerce strategy
•    Audience segmentation and optimization
•    Design, build and maintain our social media presence 
•    Measure and report performance
•    Identify trends and insights
•    Brainstorm new and creative growth strategies
•    Utilize strong analytical ability to evaluate end-to-end consumer experience 
•    Instrument conversion points and optimize user funnels
•    Collaborate with agencies and other vendor partners

Qualifications:
-    BS/MS in marketing/advertising
-    Proven working experience in digital marketing
-    Experience leading and managing SEO/SEM, marketing database, email, social media, and e-commerce plans.
-    Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
-    Analytical mindset
-    Creative and out of the box thinker- Comes up with ideas that stand out.
-    Strong understanding of Google Ads, Google Analytics, and Social Media Marketing, Amazon and Omni Channels KPIs

Expired job