Job description
Title: Digital Marketing ManagerLocation: local to the Tampa/St Pete area. This is a hybrid role; 3 days in the office/2 days work from home.
Rate: $50-60/hr
Duration: 6-12 months
SUMMARY:
This position is responsible for supporting and developing and executing all Data Driven Experiences (DDx) and Customer Relationship Marketing (CRM) programs. With a focus on customer lifecycle, this position works directly with internal cross-functional team members, brand partners and external agencies in the development and implementation of CRM plans that build and support an omni-channel view of the customer. Their CRM programs leverage our customer data to drive loyalty, engagement and incremental sales through targeted marketing vehicles, which include email, direct mail, text messaging, paid media and the App.
POSITION RESPONSIBILITIES:
CRM Campaign Development and Execution
Plan and execute targeted, journey-based marketing campaigns to drive sales and conversion
Help to manage comprehensive CRM campaign calendar to support Store, Street and eCommerce activities, as well as key Brand initiatives
Work with brands to brainstorm, plan, and execute strategic CRM programs
Work with CRM agency in setting up campaigns and delivering assets so emails, paid media, direct mail and SMS can be deployed to defined customer segments
Work with Category Management, Sales Development, Inventory planning and pricing teams to ensure offers are funded, coupon codes are activated and sufficient inventory is available prior to deploying the marketing campaign
Ensure all relevant parties are notified prior to campaign deployment as aligned to
Execute and manage brand contracts and quarterly billing
Analysis & Optimization
Review and analyze campaign analyses from data supplied by CRM agency and internal database
Deliver and present ad hoc analysis requests both internally and to our brand partners
Monitor campaign results such as open rates, click-through rates and unsubscribe rates to maintain and adjust our best practices and benchmarks
Monitor competitors and other retailers to stay up-to-date on best practices. Keep informed of CRM trends, tools & technologies
Customer Acquisition & Database Maintenance
Maintain database quality and implement database updates/upgrades
Brainstorm and implement new acquisition tactics to continue to grow active and engaged customer base
Support the integration of journeys thru app and text messaging programs into CRM database
POSITION RESPONSIBILITIES:
1 - 3 years of marketing / digital marketing experience. Brand management and exposure to CRM preferred.
Excellent written and verbal communication skills required.
Demonstrated project management skills. Ability to work in a fast-paced environment and accelerate multiple projects simultaneously while remaining detail-oriented and deadline-driven.
Strong analytical marketing orientation. Understanding of financial assessment and ROI analysis
Team player with strong interpersonal skills. Able to interact professionally with all levels of management, brand partners and outside vendors. Able to mobilize others to achieve results.
